Hulsbosch Creates Logo and Branding for New Superannuation Fund – ‘Spirit Super’

Hulsbosch has created the brand strategy, positioning, naming, logo, identity, tone-of-voice, and complete brand implementation for Australia’s newest superannuation fund. Called “Spirit Super”, and with approximately $23 billion under management and 326,000 members across Australia, the fund has been brought about as a result of a merger between motor-trades fund MTAA Super and Tasmanian fund […]
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Simon Inc Creates Branding for ‘Reneighbouring Hounslow’

Simon Inc has created the branding for a multi-million pound housing estate regeneration programme on behalf of the London Borough of Hounslow. The latter wanted something that was atypical of traditional marketing and comms for council housing departments and which would set a new benchmark for design for social housing. “The brief was to create […]
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Joe Duffy Goes Back to School – Rebrands DeLaSalle High

Award-winning graphic designer Joe Duffy has unveiled a new logo and brand identity for what is said to be the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School. Approximately 63 per cent of the student body is Catholic, 50 per cent are students of colour, and approximately half qualify […]
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Louisville City FC Unveils Redesigned Logo

Louisville City Football Club has officially unveiled its redesigned logo, the outcome of an almost year-long rebrand process. The latter was triggered following a backlash from fans to the original logo that was announced by the club last December. Created by Matthew Wolff Design, the firm behind branding for teams such as Los Angeles FC […]
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Designate Creates ‘Never Normal’ Campaign for Brighton

Creative agency Designate has unveiled its campaign for VisitBrighton, which aims to encourage more people to visit the English city. Running in out of home locations, as well as across digital and social media, the campaign will initially target Brighton residents, then day trippers from around the South East, followed by family and friends of […]
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City of Ontario Gets New Logo Design

Ontario, the largest city in Malheur County, Oregon, has revealed a new logo design as part of a major branding refresh. The latter also encompasses a new wayfinding system, the installation of which is scheduled to begin next year in 2021. Following the award of a $20,000 grant from the Oregon Tourism Commission board towards […]
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Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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