Bank of America Reveals New Logo Design

Bank of America has unveiled a refreshed logo design as part of a major new rebranding effort. Currently the second largest banking institution in the U.S., and also part of the country’s so-called “Big Four”, the company’s new positioning is focused on the question, “What would you like the power to do?” Accompanying the new […]
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HIRENAMI Announces New Name and Logo

Video content management platform HIRENAMI has announced it has rebranded to vidREACH. The refresh includes a new logo design, messaging, website, and social media campaign. Describing itself as “an engagement platform for sales and marketing, training and coaching, customer success, and hiring”, vidREACH is a cloud-based Software-as-a-Service (SaaS) solution that enables, among other things, recruiters […]
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Straight Forward Design Creates Identity and Packaging for New Girl Femcare Brand ‘betty’

Straight Forward Design has created the branding and packaging for betty, a new femcare company launched to specifically target eight- to 16-year-old girls. betty’s parent company, It’s a Monthly Thing (an adult femcare supplier), says it wants to “dismantle the taboo surrounding puberty” with dedicated products and a subscription service. While freshening up and reworking […]
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Wolves Get New Brand Identity by SomeOne

Following their EFL Championship victory in the 2017–18 season, and in anticipation of playing in the Premier League this year, English football club Wolverhampton Wanderers, commonly referred to as Wolves, commissioned SomeOne to create a new brand identity. “The brief required consideration of glories past, whilst reflecting the new exciting era under the leadership of the […]
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Isobel Unveils New Look for ‘Micralite’ Baby Travel Brand

Micralite is relaunching its brand to the parenting market with an all-new look fashioned by creative agency, isobel. Developed by two fathers and engineers over 20 years ago, Micralite is credited for having created the first hybrid stroller combining the benefits of larger off-road strollers with compact smaller lightweight ones. “isobel recognised an opportunity for […]
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SomeOne Brands ‘The Work’ for Cannes Lions

SomeOne has created the branding and identity for The Work, a new online repository showcasing all of the winners of the Cannes Lions — the world-famous advertising festival held each year in the south of France. The newly-launched archive, which is claimed to have already ratcheted up 75,000 trial sign-ups, not only logs each and every individual winner, […]
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OFRA Cosmetics Reveals New Logo and Packaging

US makeup brand, OFRA Cosmetics, has unveiled an all-new look complete with an overhauled logo as well as refreshed packaging design. Founded in 1998 and based in Florida, the company initially targeted its cruelty-free and vegan makeup line at beauty professionals, especially those training at cosmetology schools. However, with the rise of social media, the business […]
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