Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
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Restaurant Branding: Henhom Bakhoor

Assia Merazi is currently an art director at Ogilvy & Mather’s UAE branch. She recently devised this identity for an Emirati restaurant. The logo represents smoke from the bakhoor—woodchips soaked in fragrant oils—drifting off and abstractly spelling “Henhom” in Arabic. The horizontal logotype is clear and straight, balancing with the soft shapes of the larger, […]
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Ice Cream and Dessert Café: Honey & Bee

Having originally studied in Cairo in Egypt, Emad Daoud is now a widely experienced graphic designer who has worked all over the Middle East. Currently based in Saudi Arabia, Emad recently completed this brand identity and packaging design project for a coffee-come-dessert parlour in Riyadh city. Interestingly, the design avoids any traditional Arabo-Islamic styling cues, […]
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Fashion Branding: MarinaMarina

Designers Anne Faucher and Emilie Mantovani co-founded swimwear fashion label MarinaMarina back in 2009. To help it to formulate its brand identity, the Montréal-centred clothing company consulted with I M A G O, an advertising and branding agency specialising in the luxury and fashion lifestyle sector. Under the subsequent art direction of Carl Gagnon, graphic […]
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Personal Identity: Ayoob Ullah

Ayoob Ullah is a freelance graphic designer from Vancouver, British Columbia in Canada. Formed from the initials of his name, the acronym Au represents his personal brand identity. The overarching theme of the logo is the famous Golden Ratio. Ayoob has constructed and devised his design using the precise mathematical proportions of the “divine section”. […]
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Confectionery Branding: Al Sultan Sweets

Al Sultan is a confectionery brand in Saudi Arabia that makes and sells sweet confections such as halwa. The company recently commissioned Bahrainian creative agency Skrill to develop its new identity. The designers set out to combine Arabic typography with some of the images typically associated with the word “sultan”; the latter being a type […]
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Logo for Web Designers: Owls

Owls is a small consultancy based in Krakow in Poland. As a creative studio with a strong focus on website development, the team like to envision themselves as design ‘super heroes’ for their clients. Ireland-based graphic designer Lukasz Kulakowski took up the challenge of crafting a suitable identity for the coders. Knowing how Owls are […]
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