Rolls-Royce Unveils New Identity Design

World-famous luxury car brand Rolls-Royce has today unveiled a new brand identity with design by Pentagram. The British brand says it appointed Marina Willer, partner at Pentagram, to create a new look that would appeal to a younger demographic, particularly as the marque’s clients have decreased to an average age of just 43 in recent […]
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Biotech Company Amabiotics Unveils Rebranding

Amabiotics, a global biotech company developing microbiome-derived medicine for neurological conditions, has announced that it is changing its corporate name to “Stellate Therapeutics”. Founded in 2010, the New York-headquartered company develops small molecules produced by human gut bacteria into what are claimed to be first-in-class personalised therapies for neurological diseases, including Parkinson’s and Alzheimer’s disease. […]
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Buffalo Sabres Reveal New Logo and Uniform Designs

NHL ice hockey team the Buffalo Sabres have revealed new retro-inspired home and away uniforms featuring a refreshed logo design. The redesigned jerseys mark a return to the original royal blue, gold, and white colour scheme worn by the team for 26 years starting in 1970, which was the Buffalo, New York-based club’s inaugural year. […]
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Bulletproof Updates Logo and Packaging for Cadbury Old Gold

Brand design agency Bulletproof has refreshed the logo and packaging design for Cadbury Old Gold, a brand of dark chocolate that retails in Australia and New Zealand. The agency, which was appointed to the project in April 2019 by Cadbury’s parent company, Mondelez International, was tasked with modernising Old Gold with a new brand identity […]
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Cadbury and Cadbury Dairy Milk Get New Logo Designs

Famous British chocolatier Cadbury has unveiled a fresh new look for the iconic identities of both Cadbury and Cadbury Dairy Milk. The new identity, which has been created by design agency Bulletproof, is claimed to celebrate “the brand’s inherent goodness and generous spirit with a distinctive and modern twist”. Details include new iconography and typography, […]
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Cannabis Beauty Brand ‘Humble Flower’ Debuts New Logo

Luxury hemp-based CBD and cannabis-infused topical brand, Humble Flower, has unveiled a new look and revamped website following its recent acquisition by cannabis company, Indus Holdings. Founded in Humboldt County, California and now based in Los Angeles, Humble Flower’s product line offers a variety of items that are claimed to provide topical relief from pain, […]
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Chicago Fire Rebrands with New logo and Identity

Chicago Fire has revealed its new primary logo and brand identity as the American soccer club readies for its 2020 move to a new stadium, namely, Soldier Field. As part of the new identity, the team will now be formally known as Chicago Fire Football Club, with Chicago Fire FC serving as the Club moniker […]
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