Trollbäck+Company Brands Audio Tech Start-Up – ‘IRIS’

Trollbäck+Company has created the brand identity for IRIS, a next-gen audio tech start-up that has this week launched its new wireless headphones dubbed “Flow”. IRIS’ logo and visual identity makes the UK-based audio company stand out “in a sea of corporate 360° audio and 3D sound technologies”, according to the New York branding and design […]
[READ MORE]

NFL Team Los Angeles Rams Reveals All-New Logos

NFL American football team the Los Angeles Rams has undergone a makeover, unveiling a suite of all-new logos as well as an updated colour scheme. The club had initially planned to reveal the new look this past Saturday to coincide with the beginning of the zodiac sign of Aries, which is symbolised by a ram. […]
[READ MORE]

Warner Bros. Reveals New Logo Design by Pentagram

American film studio Warner Bros. has revealed a new logo with design by Pentagram. The redrawn logo is described as “a refinement and modernisation” of the famous “WB” shield that has been part of the company’s visual identity since its founding in 1923. “As we approached our centennial, we thought it was the right time […]
[READ MORE]

South China Morning Post Introduces New Logo Design

The South China Morning Post (SCMP) has introduced a new corporate identity, which the Hong Kong-headquartered business says signifies its “evolution from a storied newspaper into a global media company”. The launch includes a redesign of the English-language SCMP broadsheet and its digital products as well as a new corporate logo that is said to […]
[READ MORE]

Praline Designs New Identity for ‘The Culture Diary’

London-based design studio Praline have been brought in by the Greater London Authority to create a new identity for The Culture Diary, an online, industry-only national calendar to help cultural organisations collaborate and avoid event clashes. Praline say the identity aims to encapsulate The Culture Diary’s goal, which is to provide a user-friendly database and […]
[READ MORE]

Brand Mark for Graphic Designer, Jon Dunn

Young English designer Jon Dunn has created this logo for himself by using and adapting the original typeface F37 Bella. The mark takes on the form of a monogram by combining the letters “J” and “D”. F37 Bella is an award winning (TDC Tokyo 2012) font designed by British typographer Rick Banks and built by […]
[READ MORE]

Design Story: The New Philips Logo

Philips has revealed its new brand positioning, which includes the new tag line “innovation and you”. Accompanying the new brand line is the revised design of its well-known shield. The visual symbol, with its stars and waves, was first defined and registered for trademark in the Netherlands back in 1934. The stars represented the role […]
[READ MORE]