Lotus Reveals New Logo and Wordmark

British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
[READ MORE]

House of Commons Given New Visual Identity by SomeOne

Branding agency SomeOne has overhauled the identity system for the UK’s House of Commons. The old visual identity was produced back in 2009, with a focus primarily on traditional printed publications and stationery. Other touchpoints, for example, procedural documents, signage, commercial or, importantly, digital applications – such as social media, apps or external sites – […]
[READ MORE]

Western United FC Reveal Logo and Kit

Western United FC have revealed their logo and kit design ahead of the club’s debut season in Australia’s premier football league, known as the Hyundai A-League. The club says it consulted with fans “for several months” before eventually selecting a design that adopts the letter ‘W’ as the central design element. “We have listened to […]
[READ MORE]

Connacht Rugby Unveils Refreshed Logo and Kit Design

Irish rugby team Connacht has revealed a new logo design as part of a brand refresh. The redesigned logo was officially unveiled during the launch of the 2019/20 Connacht home kit, which also features branding for Australian sportswear label BLK Sport (the kit’s manufacturer) and Irish sports store chain Elverys. “The new logo strongly reflects […]
[READ MORE]

Kaspersky Unveils New Logo Design as Part of Rebrand

Cybersecurity and anti-virus giant Kaspersky Lab has undergone a brand refresh, unveiling a new logo design in the process. The new wordmark is said to have been designed using “geometric and mathematically exact letter forms”, which are further claimed to represent the Russian company’s “top class software engineering expertise”. The updated logo is also missing […]
[READ MORE]

& SMITH Brands Albion & East’s New ‘Serata Hall’ Restaurant

London-based branding agency & SMITH has created the logo and identity for Serata Hall, a new eatery from restaurant group Albion & East. Recently opened on Old Street roundabout in London’s Shoreditch, Serata Hall joins the brand’s two sister sites, namely, Canova Hall in Hackney and Martello Hall in Brixton – both of whose identities […]
[READ MORE]

Ragged Edge Rebrands Qbic Hotels

Branding agency Ragged Edge has created the new look for Qbic, a budget hotel chain that currently has sites in both London and Amsterdam. The refreshed visual identity is said to have been inspired by the hotel’s physical layout, while its tone of voice is claimed to celebrate guests’ “quirks and eccentricities”, and where “weird […]
[READ MORE]