Brand Union Creates Visual Identity for New Airline, ‘LEVEL’

Brand Union has created the logo and identity design for new budget airline, LEVEL. The low cost longhaul travel brand, which has just been launched by British Airways’ parent company International Airlines Group (IAG), will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and Punta Cana. “LEVEL […]
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Studio Output Creates Brand Identity for ‘BBC Stories’

Brand consultancy Studio Output has created the identity design for BBC Stories, a new sub-brand of the BBC News channel. As part of an extended ‘news plus’ service, BBC Stories will aim to delve deeper into news content, focusing on what it calls “human stories” that go “beyond the daily news agenda.” “Working with BBC […]
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SomeOne Creates New Logo and Identity for Maplin Electronics

SomeOne has created a new the brand strategy and identity for Maplin, the electronics retailer with 217 stores across the UK. Maplin identified that they needed a new brand identity in order to connect with new customers while not alienating their existing consumer base. “Today they face increasing competition from the availability of cheap electronic […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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Digital Marketing Agency ‘Fluent’ Unveils New Logo Design

Fluent, a US digital marketing company that serves over 500 consumer brands and direct marketers, has unveiled a new brand identity, with the introduction of a new logo, website, and large-scale ad campaign. “The new logo brings a sharp new visual identity, signifying the high volume, high value, and high velocity customer acquisition that Fluent […]
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Wonderstuff Creates New Identity for Mark Slater Photography

Brand consultancy Wonderstuff has designed the new identity for photographer Mark Slater. Inspired by a camera lens, the main logo features a hexagonal symbol, incoporating the letters “M” and “S”. “Mark Slater had built a successful business, and well regarded name for himself, but understood that the next phase of his growth – and securing […]
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Qualidigm Healthcare Unveils New Logo Design

Qualidigm, the national healthcare consulting company based in Connecticut in the USA, has revealed a new logo and redesigned website. Along with a more modern font, the refreshed logo mark is composed of ten triangles, using a new green corporate colour palate. The triangles are claimed to represent Delta (4th letter of the Greek alphabet), symbolising “change” in scientific […]
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