SomeOne Creates New Logo and Identity for Maplin Electronics

SomeOne has created a new the brand strategy and identity for Maplin, the electronics retailer with 217 stores across the UK. Maplin identified that they needed a new brand identity in order to connect with new customers while not alienating their existing consumer base. “Today they face increasing competition from the availability of cheap electronic […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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Digital Marketing Agency ‘Fluent’ Unveils New Logo Design

Fluent, a US digital marketing company that serves over 500 consumer brands and direct marketers, has unveiled a new brand identity, with the introduction of a new logo, website, and large-scale ad campaign. “The new logo brings a sharp new visual identity, signifying the high volume, high value, and high velocity customer acquisition that Fluent […]
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Wonderstuff Creates New Identity for Mark Slater Photography

Brand consultancy Wonderstuff has designed the new identity for photographer Mark Slater. Inspired by a camera lens, the main logo features a hexagonal symbol, incoporating the letters “M” and “S”. “Mark Slater had built a successful business, and well regarded name for himself, but understood that the next phase of his growth – and securing […]
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Qualidigm Healthcare Unveils New Logo Design

Qualidigm, the national healthcare consulting company based in Connecticut in the USA, has revealed a new logo and redesigned website. Along with a more modern font, the refreshed logo mark is composed of ten triangles, using a new green corporate colour palate. The triangles are claimed to represent Delta (4th letter of the Greek alphabet), symbolising “change” in scientific […]
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Bulletproof Creates Packaging for Warburtons ‘Protein’ Range

Strategic brand and packaging design agency Bulletproof has created the branding and packaging design for Warburtons Protein, a new range from the UK’s largest bakery brand. The agency was appointed to the project by Warburtons’ innovation team in April this year. Launched to meet the growing trend of high protein products and appeal to consumers […]
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UKCloud Gets New Branding by Mr B & Friends

Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table. UKCloud, which was formerly known as Skyscape Cloud Services, crowned the leaderboard of this year’s Sunday Times Hiscox Tech Track 100 league table, which ranks […]
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