Time Warner Reveals New Name and Logo

U.S. film and television conglomerate Time Warner has revealed a new name and logo following the company’s takeover by AT&T. The telecommunications giant acquired the entertainment company a week ago in an $85 billion mega-merger; the acquisition, which came after a judge had ruled that the deal does not violate U.S. antitrust laws, will integrate […]
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Pentagram Rebrands Spanish Lighting Company, ‘Vibia’

Pentagram’s London studio has refreshed the logo and branding of Spanish lighting company, Vibia. The agency says it worked closely with the Barcelona-based business to develop a brand strategy, tone of voice and visual identity which aims to present Vibia as “an innovative lighting technology company” that “strikes a balance between product and experience, lighting […]
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BTL Brands Unveils New Logo for Engström Amplifiers

Branding consultancy BTL Brands has refreshed the logo and identity of high-end amplifiers brand, Engström. Founded by industrial designer Timo Engström and engineer Lars Engström back in 2008, the Scandinavian brand produces music equipment that is aimed at the luxury, premium end of the market – some of their products can cost up to €0.25m! […]
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‘Hello Finch’ Launches with Logo by Studio Blackburn

Creative agency Studio Blackburn has designed the logo and identity for new brand and marketing collective, Hello Finch. The brainchild of Jemima Bird, Hello Finch is being described as a “consultancy group” which brings together the expertise of a roster of collaborators that includes, among others, Butterfield Harris, Third City, Forever Beta, Public Inc, and, of […]
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‘Milk’ Cashmere Unveils New Logo and Identity by BTL Brands

BTL Brands has repositioned Porto and New York-based luxury cashmere company, Milk Cashmere, with a new brand identity as it eyes up the mother and baby market. The consultancy was responsible for developing the brand strategy, as well as creating the brand name, logo and personality for the new luxury cashmere brand. “The name Milk, […]
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Luxury Real Estate Firm ‘Halstead’ Rebranded by Pentagram

Pentagram has created the new identity for Halstead, a residential real estate brokerage firm headquartered in the New York metropolitan area. The new look, which centres around a dimensional, changing letter “H”, encompasses brand positioning and messaging, environmental graphics and marketing campaigns, as well as the company’s website. “The reimagined ‘H’ icon is architectural and […]
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me&dave Brands London’s ‘Barts Square’ Residential Quarter

Branding agency me&dave has created the new identity for Barts Square, a low-rise mixed-use quarter in the heart of London, which developer Helical launched to buyers earlier this month. The collection of apartments, communal areas, office spaces, retail outlets and a major new restaurant is being developed on a 3.2-acre site close to 800-year-old St […]
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