Atlanta Super Bowl LIII Logo Revealed

The Atlanta Super Bowl LIII Host Committee has unveiled its official logo, as well as launching its website and social media channels. The committee described its emblem as “classic red and modern grey with a distinct aerial view of Mercedes-Benz Stadium as part of the logo.” The letters ATL in the ATLANTA word, according to […]
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Afterhours Reveals New Logo and Identity for Click Properties

Design agency Afterhours has created the new identity system for UK residential housing developer, Click Properties. The new look, which includes the core mark, a bespoke logotype and both print and digital assets, is said to have been inspired by the modular building techniques the company uses to build new houses. “The concept is built around […]
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Smith & Milton Rebrands the Chartered Insurance Institute

Smith & Milton has rebranded the Chartered Insurance Institute (CII), which serves as the UK’s premier professional body for the insurance and financial planning professions. With more than 125,000 members in over 150 countries, the CII is claimed to be the world’s largest professional body dedicated to these sectors. In January 2016, the CII conducted a […]
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JWA and Intro Give Royal Museums Greenwich New Look

Consultancies Jane Wentworth Associates (JWA) and Intro have together created the new branding and identity for the Royal Museums Greenwich. The latter currently comprises the National Maritime Museum, the Royal Observatory Greenwich, the Peter Harrison Planetarium, the historical sailing ship the Cutty Sark and the Queen’s House art gallery, all of which are located within […]
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Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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Saffron Launches New Identity on 15th Anniversary

Saffron, the brand consultancy founded by Jacob Benbunan and Wally Olins in 2001, is marking its 15th-anniversary by evolving its offering as a consultancy, incorporating new members to the team, and setting up new offices in Berlin and San Francisco. The agency has therefore launched a new visual identity and website to help signal this evolution […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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