Designhouse Brands Westminster City Council’s New Night-Time Safety Initiative

Creative agency Designhouse has designed the look of Westminster City Council’s new borough-wide night-time safety initiative, dubbed “Night Stars”. Set to launch this month in Soho, Leicester Square, Piccadilly, China Town, and Shaftesbury Avenue, and thereafter across the borough, Night Stars will see volunteers take to the streets to help ensure people get home safely […]
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Sooper Introduces New Cake with Logo and Packaging by StormBrands

London-based brand and design consultancy StormBrands has created the logo and packaging for a new soft-baked cake from Pakistani biscuits manufacturer, EBM. The new product will slot into EBM’s popular Sooper range, which is said to be Pakistan’s number one selling biscuit brand. Marketed under the Karachi-headquartered company’s Peek Freans label, it was originally launched […]
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Campers Village Rebrands to ‘Breathe Outdoors’, Reveals New Logo

Almost 60 years after its founding, Canadian outdoor retail chain Campers Village is rebranding to “Breathe Outdoors”. Since 1963, the locally-owned and operated business has been serving outdoor enthusiasts in and around Alberta with products, gear, and equipment; in addition to an online store, it currently has three physical locations, namely, in Edmonton West, Edmonton […]
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Belvoir Farm Unveils New Logo and Packaging by B&B studio

B&B studio has updated the logo and packaging design for Belvoir Farm, as the British soft drinks brand aims to win over a younger demographic in order to drive growth. The rebrand is said to build on the company’s farming roots, with the first bottles of its signature elderflower cordial having being handmade on the […]
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Bakery On Main Introduces New Logo and Packaging

Bakery On Main has debuted a new logo design as well as new look packaging, which the American company says will help consumers to better identify the brand’s gluten-free products on shelf. Although the refreshed identity combines elements of the brand’s original packaging design, including the ‘quaint’ bakery feel, it nevertheless features updated graphics and […]
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Crystal Maker Waterford Given New Look by Identica

Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica. The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s. “Reframing the brand as desirable and relevant to a younger audience, the […]
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Designate Creates ‘Never Normal’ Campaign for Brighton

Creative agency Designate has unveiled its campaign for VisitBrighton, which aims to encourage more people to visit the English city. Running in out of home locations, as well as across digital and social media, the campaign will initially target Brighton residents, then day trippers from around the South East, followed by family and friends of […]
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