Genius Bread Gets New Logo and Packaging by B&B Studio

Genius Gluten Free has launched a new brand identity across its bread range, with design from London-based B&B studio. As the Free-From Bakery category is becoming more mainstream, bosses at the company felt the brand needed to update both its positioning and visual look. Whilst maintaining colour-coding for individual product lines, the Genius Gluten Free range […]
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Rayner’s Vinegars Given New Look by Pemberton & Whitefoord

Pemberton & Whitefoord were recently tasked by Healthy Food Brands to design a range of Rayner’s vinegars. The collection, set to launch next month, features the brand’s first raw, unfiltered and unpasteurised vinegars. The six-strong, Soil Association-certified range includes, Organic Coconut Vinegar and Organic Pomegranate Vinegar with Mother, among others. The bottles selected by P&W […]
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SomeOne Gives Madame Tussauds a New Look

Arguably the world’s most famous wax museum, Madame Tussauds is an iconic tourist attraction not just in London but in other cities around the globe. SomeOne has recently been working with them to strategically develop and create their new global branding. The work has encompassed strategy and positioning, through identity to communications, advertising and experiences. The logo […]
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Thompson Brand Partners Rebrand ‘Thirsty Planet’ Water

Thompson Brand Partners have rebranded Thirsty Planet, the ‘charity water’ of Harrogate Water Brands. Every purchase of a Thirsty Planet bottle results in a donation being given to the charity Pump Aid, which delivers clean water to those who need it in rural Africa. Thirsty Planet is claimed to have donated over £2m since it was […]
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Playwrights Horizons Gets ‘Handwritten’ Identity by Pentagram

Pentagram’s Michael Bierut and his team have designed a new identity for New York-based theatre, Playwrights Horizons. The branding concept centres around a rotating cast of logos, all of which have been handwritten by the playwrights themselves. Each unique logo will therefore be associated with a particular production, and each will be added to an inventory […]
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Ragged Edge Creates Branding for Foley’s Restaurant

Integrated branding agency Ragged Edge has created the branding and visual identity for Foley’s, a new restaurant located on Foley Street in Fitzrovia, London. The design is centred around four different hand drawn typefaces that the designers claim mirror the restaurant’s “unexpectedly diverse offer”. The typefaces, which include a sans serif, slab serif, script and stencil weight, […]
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Bulletproof Overhauls Packaging Design for PizzaExpress

PizzaExpress has relaunched its ‘At Home’ range this month with new packaging and updated recipes as part of a new ‘one brand’ strategy. The redesign has been led by the London office of brand design agency Bulletproof who were appointed to the project in April 2015 following a strategic reappraisal of the master brand identity. […]
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