Advertising Agency Ogilvy Unveils New Logo and Branding

Global advertising and marketing agency Ogilvy has this week revealed a new logo and brand identity as part of a major organisational restructure. Created in collaboration with design agency COLLINS, the new logotype is claimed to reference company founder David Ogilvy’s favourite typeface, Baskerville. “The visual identity system has its roots in Ogilvy history. The new logo transitioned […]
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Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leeds-based branding agency Robot Food has created the new positioning, identity and packaging design for Gourmade – a new ‘frozen from fresh’ ready meal brand that its founders Jo and Glenn Devenish claim will “take frozen foods into the 21st century”. So far, the range offers seven main meals, five sides and three desserts. Main meals include […]
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Pearlfisher Designs and Launches ‘Jolly Sockings’

Pearlfisher has launched ‘Jolly Sockings’ – in partnership with a number of global charities and brands – to provide the homeless with a gift this Christmas. With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, […]
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Genius Bread Gets New Logo and Packaging by B&B Studio

Genius Gluten Free has launched a new brand identity across its bread range, with design from London-based B&B studio. As the Free-From Bakery category is becoming more mainstream, bosses at the company felt the brand needed to update both its positioning and visual look. Whilst maintaining colour-coding for individual product lines, the Genius Gluten Free range […]
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Rayner’s Vinegars Given New Look by Pemberton & Whitefoord

Pemberton & Whitefoord were recently tasked by Healthy Food Brands to design a range of Rayner’s vinegars. The collection, set to launch next month, features the brand’s first raw, unfiltered and unpasteurised vinegars. The six-strong, Soil Association-certified range includes, Organic Coconut Vinegar and Organic Pomegranate Vinegar with Mother, among others. The bottles selected by P&W […]
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SomeOne Gives Madame Tussauds a New Look

Arguably the world’s most famous wax museum, Madame Tussauds is an iconic tourist attraction not just in London but in other cities around the globe. SomeOne has recently been working with them to strategically develop and create their new global branding. The work has encompassed strategy and positioning, through identity to communications, advertising and experiences. The logo […]
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Thompson Brand Partners Rebrand ‘Thirsty Planet’ Water

Thompson Brand Partners have rebranded Thirsty Planet, the ‘charity water’ of Harrogate Water Brands. Every purchase of a Thirsty Planet bottle results in a donation being given to the charity Pump Aid, which delivers clean water to those who need it in rural Africa. Thirsty Planet is claimed to have donated over £2m since it was […]
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