Mr Kipling Gets Redesigned by Robot Food

Leeds-based branding agency Robot Food has tweaked the logo and packaging for cake manufacturer, Mr Kipling. Although a household name in the UK as a result of its famous “exceedingly good cakes” television adverts, Mr Kipling is relatively unknown internationally. “It was clear there was a great opportunity in both the US and Australia for […]
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Deliciously Ella Gets New Logo and Packaging by Here Design

Here Design has delivered a brand refresh for Deliciously Ella, including a new range of frozen products launched as part of the rebrand. The refreshed packaging for the vegan-friendly ranges incorporates bright hues “reflecting the depth of flavour of the foods within,” which the designers claim will inspire consumers to try new taste profiles and […]
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Biles Hendry Helps Launch Ella’s Kitchen into the Frozen Aisle

Design consultancy Biles Hendry has created the brand architecture and identity for Ella’s Kitchen’s new frozen range. Launching exclusively across Tesco stores in the UK and Ireland this month, the new product line, which is targeted at older children instead of newborns, adopts what is described as a “playful” identity that is designed to appeal to […]
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Advertising Agency Ogilvy Unveils New Logo and Branding

Global advertising and marketing agency Ogilvy has this week revealed a new logo and brand identity as part of a major organisational restructure. Created in collaboration with design agency COLLINS, the new logotype is claimed to reference company founder David Ogilvy’s favourite typeface, Baskerville. “The visual identity system has its roots in Ogilvy history. The new logo transitioned […]
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Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leeds-based branding agency Robot Food has created the new positioning, identity and packaging design for Gourmade – a new ‘frozen from fresh’ ready meal brand that its founders Jo and Glenn Devenish claim will “take frozen foods into the 21st century”. So far, the range offers seven main meals, five sides and three desserts. Main meals include […]
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Pearlfisher Designs and Launches ‘Jolly Sockings’

Pearlfisher has launched ‘Jolly Sockings’ – in partnership with a number of global charities and brands – to provide the homeless with a gift this Christmas. With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, […]
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Genius Bread Gets New Logo and Packaging by B&B Studio

Genius Gluten Free has launched a new brand identity across its bread range, with design from London-based B&B studio. As the Free-From Bakery category is becoming more mainstream, bosses at the company felt the brand needed to update both its positioning and visual look. Whilst maintaining colour-coding for individual product lines, the Genius Gluten Free range […]
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