SomeOne Gives Madame Tussauds a New Look

Arguably the world’s most famous wax museum, Madame Tussauds is an iconic tourist attraction not just in London but in other cities around the globe. SomeOne has recently been working with them to strategically develop and create their new global branding. The work has encompassed strategy and positioning, through identity to communications, advertising and experiences. The logo […]
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Thompson Brand Partners Rebrand ‘Thirsty Planet’ Water

Thompson Brand Partners have rebranded Thirsty Planet, the ‘charity water’ of Harrogate Water Brands. Every purchase of a Thirsty Planet bottle results in a donation being given to the charity Pump Aid, which delivers clean water to those who need it in rural Africa. Thirsty Planet is claimed to have donated over £2m since it was […]
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Playwrights Horizons Gets ‘Handwritten’ Identity by Pentagram

Pentagram’s Michael Bierut and his team have designed a new identity for New York-based theatre, Playwrights Horizons. The branding concept centres around a rotating cast of logos, all of which have been handwritten by the playwrights themselves. Each unique logo will therefore be associated with a particular production, and each will be added to an inventory […]
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Ragged Edge Creates Branding for Foley’s Restaurant

Integrated branding agency Ragged Edge has created the branding and visual identity for Foley’s, a new restaurant located on Foley Street in Fitzrovia, London. The design is centred around four different hand drawn typefaces that the designers claim mirror the restaurant’s “unexpectedly diverse offer”. The typefaces, which include a sans serif, slab serif, script and stencil weight, […]
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Bulletproof Overhauls Packaging Design for PizzaExpress

PizzaExpress has relaunched its ‘At Home’ range this month with new packaging and updated recipes as part of a new ‘one brand’ strategy. The redesign has been led by the London office of brand design agency Bulletproof who were appointed to the project in April 2015 following a strategic reappraisal of the master brand identity. […]
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Burger Chain Johnny Rockets Unveils New Logo and Branding

Johnny Rockets global restaurant chain is marking its 30th anniversary year with the debut of a brand refresh dubbed “Johnny Rockets 2.0”. The brand has previously been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. However, the brand refresh […]
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Dalziel & Pow Brands Jewellery Collection, ‘Mono Switch’

London-based creative agency Dalziel & Pow has designed the branding for Mono Switch, a new collection from jewellery company SVP. The design studio took on the pro-bono project in collaboration with TV presenter Antonia O’Brien, as the newly launched collection represents a tie-up between SVP and Fashion Targets Breast Cancer, a campaign that aims to […]
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