Parkinson’s Foundation Unveils New Logo Design

The Parkinson’s Foundation in the U.S. has announced the launch of its new brand and website following the recent merger of two organisations – National Parkinson Foundation and Parkinson’s Disease Foundation – as part of its renewed mission to help those living with Parkinson’s disease (PD). The latter affects an estimated one million Americans and […]
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WIC Gets New Logo and Identity by Sullivan

The National WIC Association has unveiled a refreshed visual identity as part of a new ad campaign, designed and strategised by brand engagement firm Sullivan. WIC is claimed to be the US’ most successful and cost-effective public health nutrition program, providing over 8 million mothers and their young children with food, nutrition education and community support. The relationship began earlier […]
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Brand Union Unveils Identity for Race Against Dementia

Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Motivated by the diagnosis of his wife Helen, Sir Jackie’s foundation, which has just launched, is aimed at funding research towards a cure for dementia while also searching for preventative medicine. WPP’s global brand strategy and […]
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PGI Launches Rebranding, Selects ‘AVINTIV’ as New Name

Specialty materials company Polymer Group Inc. has begun to rollout a new corporate brand and identity. As a first step in this process, PGI has selected “AVINTIV” as its new company name. The concept behind the AVINTIV name comes from the combination of the words “advanced”, “inventive”, and “innovative”. “The unveiling of our new name […]
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Eye Health NGO Orbis, Launches New Brand Identity

International eye health NGO, Orbis, has introduced a new brand identity. “Our new brand identity brings to life the change that we create and the impact of our work,” said Jennifer Gregoire, Orbis Chief Marketing Officer. Orbis’s work began in 1982 with the introduction of the Flying Eye Hospital (FEH), a fully equipped mobile teaching […]
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Gym Rebrand Wins Bronze at DBA Design Effectiveness Awards

The privately-owned ‘Xercise Health Club and Fitness’ was established in 2006 in Castleford, West Yorkshire. In 2009, the management team made the strategic decision to position the business in the emerging budget gym sector and ‘Xercise4Less’ was born. The position of the company in the sector was a new move, bringing the brand away from […]
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Identity Design for Health Advocacy, ‘Speak Up Africa’

Speak Up Africa is a nonprofit health communications and advocacy organisation dedicated to catalysing African leadership, enabling policy change, securing resources, and inspiring individual action for one of the most pressing issues affecting Africa’s future: public health. New York branding and creative production studio DIA was approached by Speak Up Africa to help them rebrand. […]
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