Alzheimer’s Society Unveils New Logo and Branding

Alzheimer’s Society, a leading UK dementia charity, has unveiled a new logo design and brand identity. Its previous look was considered “passive, clinical and cold” – “it had little stand out and wasn’t engaging enough people,” say the charity’s bosses. Working with London-based creative agency Heavenly, the charity therefore set out to create a new brand positioning that […]
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Dragon Rouge Creates ‘Heavenly’ Sub-Brand for Danone

Since its launch 2 years ago, Danone’s premium Greek-style yogurt Oykos brand has achieved sales of £29.2m, attaining 12% of the total luxury dessert market. Now the second largest luxury yogurt brand in the UK, Danone has introduced a number of new on-trend flavours, Salted Caramel and Cinnamon Apple. The product aims to further extend Danone’s […]
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