Clarkson University Unveils New Mascot and Athletics Logos

Clarkson University and its Department of Athletics & Recreation has officially unveiled a refreshed visual identity for its Golden Knight mascot and athletic programs. The rebrand is said to be the outcome of “extensive engagement” with students and sports teams, and includes a distinct logo, new wordmark, and bespoke font style. “Proud, respected, strong, fierce, […]
[READ MORE]

London Knights Reveal New Logo Design

As the London Knights prepare to begin the 2019-2020 season, the Canadian junior ice hockey franchise has unveiled a new logo design. The latter will now become the 10th in the team’s history, including the change from the London Nationals to the London Knights all the way back in the 1968-1969 season. The Ontario club […]
[READ MORE]

Dakota State University Reveals New Logo Designs

After what is being claimed as more than a year of research and planning, Dakota State University is uniting under a new brand and visual identity. The project is said to have been initiated by President José-Marie Griffiths, who joined the American university back in 2015. “Through this new brand and visual identity, we will […]
[READ MORE]

Kabuto Noodles Wins Gold for B&B Studio

B&B studio won gold at last night’s DBA Design Effectiveness Awards for its strategy and design work on Kabuto Noodles which launched the new brand into the UK market. In its first year, Kabuto’s sales targets of £100k were smashed by 86% and distribution has increased from 35 stores in 2011 to 3205 in 2015. Today Kabuto is […]
[READ MORE]

Golden Knights Reveal Name and Logo Design

The Las Vegas NHL franchise has announced it will be known as the Vegas Golden Knights. The official name and logo of the city’s first major-league sports franchise were revealed during a public ceremony at the Toshiba Plaza outside T-Mobile Arena. Drawing on themes associated with knights, the helmet in the team’s logo includes a […]
[READ MORE]

Chevrolet Racing Unveils New ‘Jake’ Logo

Chevrolet will kick off the 2014 season with the debut of the all-new Corvette C7.R at the North American International Auto Show in Detroit. The new Corvette race car is to wear an updated “Jake” mascot logo, and will make its competition debut at the Rolex 24 At Daytona towards the end of January. Jake […]
[READ MORE]

Branding Concept for Daft Punk

Turkish graphic designer and illustrator Aykut Aydoğdu has imagined this conceptual branding idea for techno music group Daft Punk. The famous French duo who make up Daft Punk, namely, Guy-Manuel de Homem-Christo and Thomas Bangalter, are almost always helmet-clad when making public appearances; their ‘roboticised’ alter-egos have become a fundamental component of the band’s visual […]
[READ MORE]