Mopar Unveils 50th Anniversary HEMI Logo

Throughout 2014, Mopar will celebrate the 50th anniversary of the introduction of its famous second generation (Gen II) 426 Race HEMI engine design. To kick off the year-long commemoration, Mopar has created a 50th anniversary logo. The design incorporates an elephant in reference to the engine’s moniker, which resulted from the powerplant’s imposing size, strength […]
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Logo and Badge Design for Hot Wheels

Part of the Mattel empire, Hot Wheels is the world’s number one toy vehicles brand. With over two billion sold since the company’s launch in September 1968, the iconic orange track and souped-up fantasy die-cast cars have been a favourite among boys for over 40 years. San Diego-based studio SoupGraphix, headed by co-founder and creative […]
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