Ragged Edge Brands New Hotel Chain – ‘Assembly’

Branding agency Ragged Edge has created the identity for Assembly, a new hotel chain from property company Criterion Capital. Aimed specifically at “millennial travellers”, the first Assembly hotel opened last month on London’s Charing Cross Road. “Young travellers don’t come to the West End to hang out in a hotel room,” says Max Ottignon, Ragged […]
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Comfort Hotel Brand Reveals New Logo Design

U.S. hotel chain Comfort has revealed an all-new logo design, unifying the Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands as one brand family. Landor, a brand consulting and design agency based in New York City, created the logo which features orange and yellow hues, and a blue colour for the Comfort name. […]
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me&dave Brands London’s ‘One Crown Place’

Property branding agency me&dave has created the identity for One Crown Place, a new mixed-use development in EC2 London. Launched by real estate advisor CBRE to buyers just last week, the One Crown Place scheme has been designed by architecture firm Kohn Pederson Fox (KPF) and is scheduled to open in 2020; it comprises two […]
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& SMITH Brands Mexican Restaurant, ‘Ella Canta’

Design agency & SMITH has created the branding for Ella Canta, a new restaurant in London owned and run by well-known Mexican chef and cookbook author, Martha Ortiz. Located within the InterContinental London Park Lane luxury 5-star hotel, Ella Canta, which is Spanish for ‘She Sings’, aims to educate the British public about Mexican food. “There’s a perception […]
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The Clearing Creates New Identity for Chef Tom Kerridge

The Clearing has created the new brand strategy, visual and verbal identity for two Michelin-starred Tom Kerridge’s retail range. Having started out in a Gloucester hotel kitchen, Tom has gone on to become one of the UK’s most recognisable TV chefs. He asked The Clearing to help build a brand that would encapsulate both his character […]
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SomeOne Repositions Luxury Travel Brand ‘Sovereign’

Luxury holiday company Sovereign has repositioned the 43 year old organisation in a move to differentiate itself from what it says is a “cluttered” luxury market. The rebrand sees Sovereign reveal a new visual identity based on the strap-line ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position […]
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Hotel Branding: The Argonaut

Dawson Beggs is a graphic designer living in Vancouver British Columbia. He devised this identity work for a fictitious upscale San Francisco hotel inspired by the San Francisco gold rush. Starting in 1848, the Californian gold rush transformed San Francisco. Gold seekers at first faced hardship and even death to get to California. Most of […]
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