Marshmallow, pitched as “a car insurance provider with a conscience”, has rebranded with design by Studio Output. The London-based insurtech startup was founded in 2018 by twin brothers Oliver and Alexander Kent-Braham along with David Goate, with the goal of making insurance not only more cheaper and faster but also more inclusive. “Marshmallow want to […]
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Pemberton & Whitefoord LLP has designed the logo and packaging for a new range of female supplements called “VITASMART”. The identity and branding aims to stand out in the growing vitamins, minerals, and supplements (VMS) category, and features a distinct brand marque in the form of a ‘V’ with wings, which is claimed to indicate […]
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Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of ‘e-fluids’ for the electric vehicle market. Launching from this month onward, Castrol ON visibly signals the business’s move into electric mobility. The automotive lubricants giant approached […]
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Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
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Global fast food giant Burger King has unveiled an all-new visual design that marks the first complete rebrand for the company in over two decades. Starting from this month, the famous American brand will be rolling out a new logo, packaging, restaurant merchandise, menu boards, uniforms, restaurant signage and décor, as well as social media […]
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Newly-launched cannabis ingredient brand Creo has partnered with global consultancy Brandpie to develop its branding and visual identity. Co-founded in 2016 by science entrepreneur and CEO, Roy Lipski, and professor of bioengineering, Dr. Ramon Gonzalez, Creo’s technology uses fermentation to produce rare and novel cannabinoids such as CBG. The process reportedly uses less water, energy, […]
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London agency & SMITH has created the branding and packaging design for Kib, a new herbal tea range launched by East African speciality food company, The Perennial Foods Group. The latter claims to be on a mission to connect smallholder farmers in East Africa with international customers. “We’re entering a crowded category,” says Andrew Weiler, […]
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