Logic Design Creates New Identity for Elf Oil

French studio Logic Design has created a new identity for well-known oil and lubricant brand Elf, which is owned by the Total Group. Total engaged Logic Design to reinforce Elf’s branding with a specific request to express more strenuously the technical skills of its automotive lubricant range. The agency subsequently designed a new graphic architecture […]
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Pearlfisher New York Designs New Identity for ‘The Dieline’

Global branding agency Pearlfisher has created the new brand and identity design for The Dieline, one of the most popular packaging design websites in the world. Developed by Pearlfisher’s New York studio, the new identity consists of a refined wordmark accompanied by interchanging package icons. Pearlfisher says the refreshed branding and identity will enable and […]
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Pearlfisher Creates ‘Experiential’ Brand Identity for Cadbury

As part of a long-term relationship, Pearlfisher have created a new branding programme for Cadbury Dairy Milk that spans brand strategy, identity creation, packaging design and brand guidelines. Having previously created the global expression of Cadbury Dairy Milk in 2008, which focused on the chocolate’s key ingredient of ‘a glass and half of milk’, Pearlfisher’s […]
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Logo Design for Seoul Museum

The logo design for the Seoul Museum was inspired by its spatial characteristics. Taking the architecture of the museum’s building as a starting point, eleven squares were initially designed. Based on this, the logo was developed as the result of designing various forms by connecting the corners of each square. Through its abstraction, the logo […]
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Identity Design for Events Venue, ‘Blue Baths’

Blue Baths is a heritage listed bathhouse located in New Zealand’s Rotorua Government Gardens. Originally opened in 1933, the Art Deco-influenced Blue Baths have in recent times undergone careful refurbishment. The restored building is also available for private hire, with the Blue Baths event team providing specialist catering, entertainment and event management services to both […]
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APM’s ‘Marketplace’ Launches New Brand Identity

Marketplace, a popular suite of business/economic public radio programs produced and distributed by American Public Media (APM), has unveiled a new brand identity. The new visuals are the result of two years of audience research, one-on-one interviews with Marketplace listeners and direct user experience testing of its website. AMP hired Minneapolis based design firm Little, […]
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Logo Design for a Printer Repair Business

Printer Repairs are a long established firm providing a maintenance and repair service for office equipment throughout the UK. London agency Superfried were appointed to re-develop the business identity from scratch. It was important that the new brand looked clean, professional and approachable. As Printer Repairs trade within a very competitive industry sector, a strong […]
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