U.S. Supermarket Giant Kroger Reveals New Logo Design

American supermarket chain Kroger has revealed its new logo as part of a major brand transformation campaign. Doing away with the old elliptical-shaped enclosure, the refreshed logo is claimed to reflect the company’s “strong, food-rich heritage by retaining the shape and movement of the iconic ‘K’ and ‘G'”. The new design also incorporates the tagline […]
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Here Design Creates Esoteric Look for ‘Farmacy’ Restaurant

London-based studio Here Design has created the logo and branding for plant-based restaurant, Farmacy. Having previously worked with the consultancy on brand strategy and visual and verbal identity for its restaurant in London’s Notting Hill, Farmacy returned to Here for its latest expansion, which takes the form of a six-month residency at Chef’s Club Counter […]
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Glam Glow Med Spa Given ‘Feminine’ Look by studioBIG

studioBIG has created the logo and branding, as well as the interior design scheme, for Glam Glow Med Spa, which has just opened in Woodhaven, Queens, New York. Located in what was formerly a dilapidated barber shop, the medical spa’s services include, among others, body contouring, laser treatments, massage, and facials. The design team at […]
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Drinks Brand ‘Xachoh’ Gets Calligraphic Logo by Afterhours

Branding agency Afterhours has created the logo and packaging for recently launched drinks brand, Xachoh. Founded by Mohamad Djahanbakhsh, whose family has reportedly been making health remedies for six generations, the drinks label currently has two offerings, dubbed “Blend No. 5” and “Blend No. 7”. The plant-based drinks, which are not only free from alcohol […]
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ShopTalk Brands New Homeware Range, ‘Trove’

Interior-design house Studio Duggan has launched a new homeware range, with brand identity by London agency ShopTalk. Dubbed “Trove”, the furniture range is available online as well as at a flagship boutique store located in West London. Studio Duggan says it approached ShopTalk “because it wanted Trove to exist in a beautiful world that would […]
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Trollbäck+Company Updates Fox Logo

Branding and design studio Trollbäck+Company has updated the logo for FOX Entertainment as part of an identity refresh. The new look, which was officially revealed during the 71st Emmy Awards, aims to position FOX “as a daring, forward-thinking contender” that offers “risky, rewarding content” in the ever-competitive entertainment industry. “The way the industry is today, […]
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Law Firm Simmons & Simmons Rebranded by SomeOne

Global law firm Simmons & Simmons has revealed a new brand identity created by London-based agency, SomeOne. The new look is centred around the idea of collaboration and features visual elements that have been inspired by the movement of birds, specifically, starling murmurations. Details include digitally created particles to “demonstrate the power of working together” […]
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