B&B Studio Rebrands Honey Water ‘Just Bee’

B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water that incorporates a single drop of honey. The new geometric bee icon is the main element of the design, with different colours used in the body to indicate one of the three different flavour variants and the wings a uniform ‘water’ blue to […]
[READ MORE]

Elmwood Creates ‘Luxury’ Branding for 22 Street Lane Nursery

Global brand design consultancy Elmwood has completed its latest creative project with a corporate identity for a new and exclusive day nursery opening in Leeds. Located in Roundhay, 22 Street Lane Nursery is aimed at parents seeking childcare that will support their child’s “holistic development”. “Elmwood’s challenge was to reflect the brand’s aspiration to become […]
[READ MORE]

POLO Mints Get Refreshed Logo and Packaging

Taxi Studio has created a new look for Nestlé’s POLO mints. The agency was appointed following a three way pitch last summer. “POLO brand’s packaging was in need of some TLC to keep up with the times. Our team at Taxi was brought in to help refresh the POLO brand identity and enhance stand out […]
[READ MORE]

Springetts Redesigns Gü

Gü has relaunched its portfolio of desserts with designs by Springetts Brand Design Consultants. The agency says Gü had become the victim of copycats globally and so the current design no longer gave them the distinction on shelf and, in a more competitive market, failed to convey the experience of the Gü brand. The new look […]
[READ MORE]

& SMITH Creates New Look for YO! Sushi

Design agency & SMITH has refreshed the brand identity for YO! Sushi, creating a new look for the global restaurant chain. The designers say they wanted to align the brand closer to “the true taste of modern Tokyo” as part of the revised brand strategy. The visuals also take cues from Japanese anime and manga […]
[READ MORE]

Dragon Rouge Brands Danone’s New ‘Light & Free’ Yogurt

Design agency Dragon Rouge has created the branding for Danone’s new ‘Light & Free’ product offering. Aimed at young adults, the Greek Style yogurt is claimed to have over 30% fewer calories than most full fat fruit yogurts and is made with no added sugar and zero fat. “Building on the upbeat name Light & Free, […]
[READ MORE]

Tann Westlake Creates Tiger Logo for ‘Project Roar!’

Project Roar! is a community based challenge run by The Body Shop Foundation. It encourages people to get involved in supporting and campaigning for the protection of big cats worldwide. As their regular creative agency, The Body Shop Foundation approached Tann Westlake to create a “fun and unique” identity and logo for the project. “Using […]
[READ MORE]