4DX and ScreenX Reveal New Logos as Part of Brand Refresh

CJ 4DPLEX, a subsidiary of South Korean cinema chain giant CJ CGV, has revealed new logos for 4DX and its sister brand ScreenX. The entertainment technology firm, which is largely known for constructing and operating multi-sensory 4D cinemas, asserts it has implemented new branding “to increase brand consistency” for both 4DX and ScreenX. Although the […]
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Renault-Nissan-Mitsubishi Alliance Reveals New Logo Design

The Renault-Nissan-Mitsubishi Alliance has revealed a new logo design, which the Franco-Japanese car conglomerate says symbolises both growth and renewed cooperation between the individual member companies. Created as a joint effort by Groupe Renault, Nissan Design and Mitsubishi, the refreshed logo features two key elements, namely, an arch that “symbolises the cultural, technological, financial and […]
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Interbrand Reveals New Logo and Identity for Juventus

Interbrand has rebranded Italian football club Juventus, with a new look that is claimed will help the Serie A team go “beyond football”. The new logo, featuring a stylised J symbol, is minimalist in nature, and does away with the traditional oval-shaped crest, including the latter’s bull and crown symbols. However, the Turin club’s famous […]
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Apple and Google Top Global Brands List

For the third year in a row, Apple and Google have claimed the top positions in Interbrand’s 16th annual Best Global Brands report, which aims to identify the 100 most valuable global brands. Valued at USD $170.276 billion, Apple increases its brand value by 43 per cent. Google, valued at $120.314 billion, increases its brand […]
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Interbrand Creates Identity for LATAM Airline

LATAM Airlines Group bosses have announced the new LATAM brand, result of the union between LAN and TAM airlines. The company says the new brand is a result of almost two years of work with brand consultancy Interbrand, in its Sao Paulo, Santiago and Madrid offices. The new name “LATAM” is formed by a hybrid […]
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New Car Brand ‘Horki’ Launches in Shangahi

Kia Motors Corporation’s joint venture in China, Dongfeng Yueda Kia (DYK), has unveiled a new Chinese-market concept and a new local brand name at the Shanghai Motor Show. Unveiled on the joint venture’s show stand, DYK has announced the new brand will be called “Horki” which combines two Chinese characters, “Hor” signifying China and “Ki” […]
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