Proton Gets New Tiger Logo as Part of Brand Refresh

Malaysian car maker Proton has revealed a new logo and tagline as part of a branding overhaul. The refreshed look comes less than two years since Chinese car giant Geely purchased a 49% stake in Proton from its parent company DRB-Hicom. The new identity will see the tiger emblem found on Proton’s car being updated […]
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Tech Firm One Planet Reveals Space-Inspired Logo

One Planet has revealed a new corporate brand that the U.S. tech firm says places “humanity at its centre”. The concept of the new logo and visual identity is said to have been inspired by the 1990 Voyager 1 space probe, where a photograph of the earth was taken at a distance of 3.7 billion […]
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Peter Gould Creates Branding for Board Game, ‘5Pillars’

Australian designer Peter Gould has created the branding, marketing collateral, and online experience for Islamic activity game 5Pillars. The religion of Islam is centred around five primary obligations, or pillars of faith, that each Muslim must fulfill in his or her lifetime. These five pillars are the declaration of faith (iman), prayer (salah), charity (zakah), […]
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