Naming and Identity Design for Mazda ‘HAZUMI’ Concept Car

The new Mazda HAZUMI concept car unveiled at this week’s Geneva Motor Show foreshadows Mazda‘s next-generation B-segment car, namely, the Mazda2. Like all of Mazda’s new generation models – the Mazda CX-5, Mazda6 and all-new Mazda3 – HAZUMI’s styling direction has been determined by the brand’s current ‘KODO – Soul of Motion’ design philosophy. HAZUMI […]
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Personal ID: Áron Jancsó

Áron Jancsó is a Hungarian graphic designer whose individual style aesthetic is rather atypical and nonconformist; his work could even be described as “anti-corporate”. Typography certainly enjoys a primacy of place in all of his works, with much of it being heavily influenced by 20th century poster art. Áron himself describes his style as being […]
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KURO by Panamo

Design agency artentikon was initially approached by Panamo, a Polish company running a Japanese and Thai restaurant called ‘KURO’, in Poznań, to make a film advertising their business. However, the guys at artentikon managed to convince their client to go for a full-on logo facelift. “We streamlined the form of the Japanese symbol of black colour […]
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