Pearlfisher Rebrands Taylors of Harrogate

Taylors of Harrogate has unveiled a full rebrand, which the over 100-year-old Yorkshire-based company says will bring to life its focus on “extraordinary flavour”. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and new packaging designs across its tea and coffee ranges. The refreshed logo, which has […]
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Berry Brand Driscoll’s Gets New Identity by Pearlfisher

Pearlfisher has refreshed the logo design and visual identity system for berry brand Driscoll’s. The new logotype uses hand-drawn cursive typography, with the dot over the ‘i’ changing colour within a custom “berry-inspired palette”. The logo’s main green colour has also been updated to make it more natural-looking, while Driscoll’s traditional yellow backdrop has been retained from the previous […]
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Pearlfisher Creates New Look for Fragrance Brand, Jo Loves

Jo Malone has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most-loved fragrances. After exiting the Jo Malone London brand in 2006, she returned to the fragrance industry with the launch of her new venture ‘Jo Loves’ in 2011. Following the opening of the first Jo […]
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Pearlfisher Creates ‘Experiential’ Brand Identity for Cadbury

As part of a long-term relationship, Pearlfisher have created a new branding programme for Cadbury Dairy Milk that spans brand strategy, identity creation, packaging design and brand guidelines. Having previously created the global expression of Cadbury Dairy Milk in 2008, which focused on the chocolate’s key ingredient of ‘a glass and half of milk’, Pearlfisher’s […]
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