Hulsbosch Refreshes Logo and Branding for Starlight Children’s Foundation

Brand and design agency, Hulsbosch, has completed a pro-bono brand strategy and refreshed visual identity for Starlight Children’s Foundation. For over 30 years, Starlight’s mission has been “to brighten the lives of seriously ill children and their families”. Embedded in the Australian children’s healthcare system, it remains the only organisation present in every children’s hospital […]
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University Games Celebrates 35th Anniversary with New Logo

Toy and game manufacturer University Games has revealed an all-new logo design as part of its 35th anniversary celebrations. Originally founded in 1985, the San Francisco-based company has since gone on to develop over 500 games, puzzles, and children’s learning and activity sets. “This logo symbolises our unique mixing of learning and fun. The red […]
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B&B Studio Designs New Kids’ Range for Kabuto Noodles

Instant noodle brand Kabuto has released a new range of noodle pots targeted specifically at kids, with design by London-based branding agency B&B studio. Following feedback from their consumers that many parents were giving the noodle pots to their children as an after-school snack, the company asked B&B to craft a new kid-friendly range extension […]
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Lefranc Bourgeois Enfants Gets New Identity by Lewis Moberly

Brand design consultancy Lewis Moberly has created the new identity for a range of children’s art materials from French manufacturer Lefranc Bourgeois, a key player in the Colart Group. The agency was tasked with bringing “clarity and unity” to the children’s sub-brand following the design of a new identity and packaging it successfully completed for […]
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Biles Hendry Helps Launch Ella’s Kitchen into the Frozen Aisle

Design consultancy Biles Hendry has created the brand architecture and identity for Ella’s Kitchen’s new frozen range. Launching exclusively across Tesco stores in the UK and Ireland this month, the new product line, which is targeted at older children instead of newborns, adopts what is described as a “playful” identity that is designed to appeal to […]
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Ragged Edge Creates Look for New ‘Toy Library’ Brand Whirli

Branding agency Ragged Edge has created the logo and identity for Whirli – a new subscription-based ‘toy library’ launching in the UK. From strategy and naming, through to identity and launch, the consultancy worked with entrepreneur Nigel Phan to build a proposition for both adults and kids centred around “swapping for toys instead of shopping […]
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Biles Hendry Designs Logo and Packaging for ‘OddPops’

Biles Hendry has created the identity and packaging for “OddPops” – a new savoury snack brand from UK baby-food company Ella’s Kitchen. Aimed at 4-7 year olds, and pitched as a “healthier, tastier and better snack”, the triangular wheat and potato pieces are popped not fried and contain only natural flavours, with no artificial colours. […]
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