Labelling Software Company Loftware Reveals New Logo

Loftware, which is said to be the largest labelling software company in the world, has revealed a new look, solidifying the unification of Loftware and Nicelabel into one integrated Loftware global brand. The refresh comes after a busy year for the company, in which it claims to have experienced record growth in customer sales and […]
[READ MORE]

E-Commerce Platform LimeLight CRM Rebrands as ‘sticky.io’

Limelight CRM, a software platform for e-commerce companies, has announced it has rebranded to sticky.io. The San Francisco-headquartered business, which claims to have processed transactions worth more than $4 billion on behalf of over 10,000 merchant customers in the last 12 months alone, says the new look reflects the brand’s transition from “a customer relationship […]
[READ MORE]

StormBrands Helps Women in Business to Become ‘Equall’

London Business School’s student organisation Women in Business has debuted a new look described as “a flexible, inclusive, gender-neutral brand that welcomes everybody”. Designed by StormBrands, the refreshed identity also introduces a name change that sees Women in Business transitioning to “Equall”. “The previous logo and identity felt corporate and restrictive, and the update needed […]
[READ MORE]

Staples Reveals New Logo Design

Office supply retailer Staples has revealed an updated logo as part of a major brand refresh. After well over a quarter-century of being known for its slanted “L” logo, the American company is introducing an all-new design that grants the staple a more prominent role, set in what is described as “a friendly and approachable” […]
[READ MORE]

Law Firm ‘Kramer Levin’ Unveils New Logo Design by CSA

Branding and design consultancy Carbone Smolan Agency (CSA) has unveiled the new corporate identity for New York law firm, Kramer Levin Naftalis & Frankel LLP (Kramer Levin). The new “KL Mark” is the foundation for Kramer Levin’s refreshed logo and visual system, which incorporates the initials of the firm’s common name. CSA says this signals […]
[READ MORE]

Pollitt & Partners Rebrand Land Securities as Landsec

Creative agency Pollitt & Partners has worked with Land Securities, said to be the UK’s largest listed commercial property company, to overhaul its brand to create Landsec. The business currently has a portfolio valued at over £14bn which includes some of the UK’s most recognisable assets including Nova, Victoria, Bluewater shopping centre and Trinity Leeds. […]
[READ MORE]

Offthetopofmyhead and Thinking Room Create Brand Identity for Liferaft

Agencies Offthetopofmyhead and Thinking Room have worked together to create a brand identity for Liferaft, a new “online toolkit” designed to be used by people living with disabilities and their carers. The portal has been set up by start-up company Kuradocs, which was in turn founded by Nicola Murgatroyd, a mother whose child was born […]
[READ MORE]