Renault Reveals Name of All-New Car Model

French car manufacturer Renault has revealed the name of its forthcoming new car model. To be sold globally and designed as a crossover, it will be named “Arkana” and will further compete in the small family car segment, which is commonly referred to as the ‘C-segment’ within the motoring industry. The new model’s name is said […]
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Pentagram Rebrands Massachusetts’ Historic Amherst College

Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
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Interabang Creates Branding and Packaging for ‘Proper Beans’

London-based agency Interabang was approached last November by Ben Mason, founder of Proper Beans after he came across their work for Brew Tea Co. Proper says its mission is to reinstate baked beans as the premium meal it once was – it was first sold at Fortnum and Mason in 1886 and marketed as a […]
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Designers Anonymous Brand New Nuts Label, ‘Carpe Nux’

London-based creative agency Designers Anonymous have created the look for new nuts brand Carpe Nux. Conceived as a premium luxury offering, Carpe Nux, which is Latin for ‘seize the nut’, draws parallels from “worldly characters” who share the “unique philosophy and attributes” of its range of fusion flavoured nuts. “By introducing portraits to each flavour […]
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Royal Holloway University Rebranding by The Team

Borough Market based brand and communications agency The Team has unveiled Royal Holloway University’s new visual identity. Royal Holloway is one of the UK’s leading universities, with 19 academic departments spanning the arts and humanities, sciences, social sciences, management and economics. Working with The Team since May this year, the identity refresh was a collaborative […]
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SEAT Unveils New Logo in Paris

SEAT has officially unveiled its new logo at the 2012 Paris Motor Show this morning, alongside the introduction of the all-new Leon. The new corporate identity marks the beginning of a new era for SEAT, and comes as the company attempts a new product offensive that has included the premieres of the Mii city car […]
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