SMART Global Holdings Reveals New Name and Logo

SMART Global Holdings has announced a rebrand, changing its name and identity to “SGH”, which the American firm says will “better symbolise its role in the SGH family of companies”. The California-headquartered outfit, which specialises in the design and manufacturing of electronics for computing, memory, and speciality LED solutions, also says the new look signifies […]
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Performance Indicator Rebrands as ‘Bambu Global’

Performance Indicator, a family of technology companies founded back in 2001, has announced it is rebranding as Bambu Global. The new brand has been inspired by a bamboo plant and each leaf in the logo is claimed to represent a company or technology under the Bambu umbrella. “Each of our companies has been named after […]
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Identity Design for Terence Woodgate Lighting

Lighting brand Terence Woodgate launched in 2014. Founded by industrial designer Terence Woodgate, the company designs and manufactures lighting collections that aim to fully optimise the benefits of LED technology. London-based design studio Charlie Smith Design was responsible for creating the lighting company’s identity system. The minimalist design is lead by the typography, which utilises […]
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Samsung OLED TV Logo Wins iF Design Award

Samsung’s OLED TV logo design has been recognised with a 2013 iF communication design award. Created by the electronics giant’s own in-house design team of Min-sung Kim and Tae-gyu Kim, the design is based around the concept of showing light as being full of life and vitality, reflecting the characteristics of OLED (Organic Light Emitting […]
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