Pacific Energy Concepts Reveals New Logo Design

Pacific Energy Concepts (PEC) has revealed an updated logo and redesigned website as part of a major brand refresh. Founded in Vancouver, Washington in July 2009, PEC provides energy-efficient LED lighting solutions based on what is referred to as an Energy as a Service (EaaS) business model. Over the years, the company claims to have […]
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Pentagram Rebrands Spanish Lighting Company, ‘Vibia’

Pentagram’s London studio has refreshed the logo and branding of Spanish lighting company, Vibia. The agency says it worked closely with the Barcelona-based business to develop a brand strategy, tone of voice and visual identity which aims to present Vibia as “an innovative lighting technology company” that “strikes a balance between product and experience, lighting […]
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Identity Design for Terence Woodgate Lighting

Lighting brand Terence Woodgate launched in 2014. Founded by industrial designer Terence Woodgate, the company designs and manufactures lighting collections that aim to fully optimise the benefits of LED technology. London-based design studio Charlie Smith Design was responsible for creating the lighting company’s identity system. The minimalist design is lead by the typography, which utilises […]
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Design Story: The New Philips Logo

Philips has revealed its new brand positioning, which includes the new tag line “innovation and you”. Accompanying the new brand line is the revised design of its well-known shield. The visual symbol, with its stars and waves, was first defined and registered for trademark in the Netherlands back in 1934. The stars represented the role […]
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