Las Vegas Reveals New City Logo

For the first time since 1979, the city of Las Vegas has a new logo. The new mark was officially unveiled last week at a Las Vegas City Council meeting. It will be used throughout the city on all new signage, workwear, vehicles, online and digital media as well as in all collateral and promotional materials. […]
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Lippincott Designs New Hotel Brand, ‘Hyatt Centric’

Global branding agency Lippincott has revealed the work they did behind the scenes to launch Hyatt Centric, the newest hotel brand from Hyatt. Lippincott developed Hyatt Centric’s brand positioning, visual identity and launch events. The logo is said to evoke the streets and intersections that make up locations that will have Hyatt Centric hotels. “The […]
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Taxi Studio Creates New Identity for Estate Agency, ‘Ocean’

Launched back in 1983, Bristol-headquartered estate agency Ocean has ambitions to grow its business further by expanding its footprint throughout the South West of the UK. The company felt its existing identity felt cold and corporate, while Ocean’s range of services were visually disparate and lacked branded standout. Taxi’s brief was to move their brand […]
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