London Knights Reveal New Logo Design

As the London Knights prepare to begin the 2019-2020 season, the Canadian junior ice hockey franchise has unveiled a new logo design. The latter will now become the 10th in the team’s history, including the change from the London Nationals to the London Knights all the way back in the 1968-1969 season. The Ontario club […]

Lotus Reveals New Logo and Wordmark

British sports car brand Lotus has this past week revealed a new corporate identity, complete with a refreshed logo. Specific design changes to the latter include a revised roundel as well as an all-new typeface for the wordmark. “We’ve looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy – to simplify […]
[READ MORE] Launches with Branding by Robot Food

Branding agency Robot Food has created the logo, identity, and packaging design for, a new to market dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace is said to have invested […]

Welsh Football Gets New Logo and Identity

The Football Association of Wales has unveiled an all-new logo and identity as part of a major brand refresh. Compared to the old design that dates back to 2010, the new logo is more clean and minimal, with the dragon – the most iconic of Welsh emblems – taking centre stage. “The FAW supports all […]

New Name and Logo Design for San Jose’s Historic Theatre

The historic Civic theatre located in the heart of downtown San Jose, California, has rebranded. The updated branding retains the blue accent colour identified with the theatre. The design also returns to a more minimal silhouette of the venue rooftop tower and spire in its logo. Additionally, all supporting identity collateral will from now onward […]

UK Press Association Rebrands as PA Media

The Press Association has rebranded as PA Media as part of what the UK news agency says is a “wider strategy to target more digital and non-media customers”. The brand refresh also extends to the news agency’s parent company, namely, PA Group, which now becomes PA Media Group. The latter encompasses a portfolio of PA-branded […]

Polaris Reveals New Logo and Brand

Automotive manufacturer Polaris has revealed a new corporate identity that represents the company’s first significant brand evolution since 1981. The American business currently owns and operates a total of over 30 brands, which encompass everything from snowmobiles and military vehicles to boats and motorcycles – the latter even including the famous Indian Motorcycle marque. As […]