The Atlanta Super Bowl LIII Host Committee has unveiled its official logo, as well as launching its website and social media channels. The committee described its emblem as “classic red and modern grey with a distinct aerial view of Mercedes-Benz Stadium as part of the logo.” The letters ATL in the ATLANTA word, according to […]
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Integrated branding agency Ragged Edge has created a new brand identity for architecture practice Applied Studio, which was formerly known as PAC Architecture. The agency says it developed the new look around an idea dubbed “creative works”, which gave rise to both the new name and visual identity. “Applied Studio brings together exciting, emotive design, […]
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American football team the Seattle Seahawks have revealed an all-new alternate logo design. Created by a graphic designer Kevin McCoy, the design process for the new logo is said to have taken over two months, and included several rounds, multiple revisions and a total of 36 logo proposals. “The first round was nothing but exploration […]
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SomeOne has rebranded Yopa, the online estate agency co-founded by Daniel Attia with members of the Barclay family of bankers, namely, Andrew and Alistair Barclay. Completed from brief to launch in only three months, SomeOne says it worked closely with Yopa’s in-house designers to roll out the new identity. “During the creation of the identity elements, […]
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Pentagram has designed the logo for “Ready Player One”, a new Steven Spielberg film based on the novel by Ernest Cline. The maze-like wordmark is said to hint at the film’s story, which is set in a sci-fi world of virtual gaming in the dystopian future of 2045, when the U.S. is an energy-starved wasteland and […]
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Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
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Design agency Afterhours has created the new identity system for UK residential housing developer, Click Properties. The new look, which includes the core mark, a bespoke logotype and both print and digital assets, is said to have been inspired by the modular building techniques the company uses to build new houses. “The concept is built around […]
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