Yukon Government Unveils New Logo Design

The government of Yukon, which is one of Canada’s three federal territories, has rolled out a new visual identity that includes a refreshed logo design as well as a new website. Over the past 40 years, Yukon’s government has accumulated a wide array of sub-logos that have collectively been described as being “inconsistent”. “Nearly all […]
[READ MORE]

AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
[READ MORE]

U.S. College Football 150th Anniversary Logo Unveiled

The National Collegiate Athletic Association (NCAA) has revealed a special logo design to mark the 150th anniversary of college football in the USA. “We are excited to announce the next steps for the 150th Anniversary in 2019,” said Kevin Weiberg, the man in charge of the official ‘College Football 150th Anniversary’ campaign. “We are proud […]
[READ MORE]

Lufthansa Reveals New Logo and Branding

German airline Lufthansa has officially revealed its new brand design. The most visible change is the new aircraft livery. In front of more than 3,000 guests in Frankfurt and Munich, the company officially presented a Boeing 747-8 and an Airbus A321 with the new design. “Lufthansa has changed and is more modern and successful than […]
[READ MORE]

Hoare Lea Unveils New Logo and Branding by Mr B & Friends

Engineering consultancy Hoare Lea has unveiled a new brand created by Bristol-based agency, Mr B & Friends. With a turnover of approximately £80 million, more than 800 employees, and 62 partners, Hoare Lea has worked on high-profile projects across the world, including Heathrow Airport’s new terminal 2A, the Royal Birmingham Conservatoire, Oxford Westgate shopping centre, […]
[READ MORE]

Pentagram Rebrands Massachusetts’ Historic Amherst College

Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
[READ MORE]

Voicebox Creative Unveils New Design for SeaPak

San Francisco-based branding agency Voicebox Creative has revealed its new packaging design for SeaPak Shrimp & Seafood Company, which is said to be America’s number one retail brand in the frozen speciality seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of “allowing […]
[READ MORE]