The NBA has officially unveiled the logo design for its NBA All-Star 2020 exhibition game that will be held in Chicago, Illinois. The Windy City-inspired design features elements from the Chicago flag including four red six-pointed stars and two horizontal blue stripes. The Chicago Bulls’ signature font and team colours – red and black – […]
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Mondelēz International has worked with the London office of global branding agency Bulletproof to refresh the logo and packaging design for its Ritz snacking portfolio, as part of an overall relaunch of the famous cracker brand. Despite Bulletproof having already created the pack design for Ritz back in 2013, marketing bosses at Mondelēz felt the […]
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eSports event organiser ESL has revealed a refreshed brand identity, which includes a redesigned logo, bespoke typeface, and the use of a brighter colour palette. Originally founded in 2000, and formerly known as Electronic Sports League, ESL claims to be the world’s largest eSports company and currently operates high profile, branded international video gaming leagues […]
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London-based Here Design has created the logo and brand identity for Medical Cannabis Mentor, which describes itself as “the world’s best online education for medical cannabis”. With legislation around cannabis use changing rapidly across many U.S. states as well as in other parts of the world, co-founders of Medical Cannabis Mentor Dr. Junella Chin and […]
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Smartphone manufacturer Vivo has unveiled a new visual identity, which not only includes a new company logo but also a bespoke brand colour as well as custom Chinese Language and English Language fonts. “Vivo has evolved from a follower to a leader in the tech and lifestyle industry,” claims Spark Ni, senior vice president of […]
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London-based branding agency Straight Forward Design has created the new identity and business strategy for ‘happiness’ training start-up, Haptivate. The latter’s co-founders, Rosa Connor and James Pacey, claim to have spotted a gap in the market for a more science-based mental-wellness format, and have therefore devised a system of workshops “to help people explore inner […]
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French branding consultancy Baron & Baron has created the new logo design for Spanish fashion label, Zara. An evolution of sorts of the company’s old logo in that it remains an all-caps serifed typeface, the revised wordmark nevertheless incorporates condensed, overlapping lettering as well as more vertical proportioning than the previous design. In point of […]
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