The national centre for ground-based nighttime astronomy in the United States, known as the National Optical-Infrared Astronomy Research Laboratory, has announced a name change from “OIR Lab” to “NOIRLab” (pronounced “no-wah-lab”), an abbreviation of its longer formal name. The organisation’s reformulated name is to be accompanied by an all-new emblem, which is claimed to have […]
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Offthetopofmyhead has designed the new logo and graphic identity for Bedfordshire and Luton Community Foundation (BLCF). As one of nearly 50 community foundations around the UK, not-for-profit BLCF manages the charitable giving and philanthropy of individuals and businesses in the Bedfordshire and Luton area, as well as delivering funding on behalf of national charities, and […]
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Polaroid has revealed a new logo and identity that the famous instant camera brand says marks “the next step” in its 82 year journey. The new look is further described as being the “final chapter” of the American company’s 2017 revival story, when it relaunched as Polaroid Originals under the stewardship of Polish investor Oskar […]
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Red Tractor, a famous quality mark found on food packaging across British supermarkets, has been given a design overhaul. The Red Tractor scheme, which at present is the UK’s largest food standards scheme, covering animal welfare, food safety, traceability and environmental protection, was launched in 2000 by the National Farmers Union of England and Wales, […]
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NFL American football team the Los Angeles Rams has undergone a makeover, unveiling a suite of all-new logos as well as an updated colour scheme. The club had initially planned to reveal the new look this past Saturday to coincide with the beginning of the zodiac sign of Aries, which is symbolised by a ram. […]
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Digital health specialist Tridiuum has debuted a new logo, tag line, and web site that the U.S. company says reflects its recent growth and evolution. The refreshed logo design incorporates elements of a power button, which is claimed to reinforce “the company’s commitment to powering behavioural health operations and workflows to advance patient outcomes”. Green, […]
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American free streaming television service Pluto TV has launched a new logo and visual identity as part of the company’s largest ever consumer marketing campaign. Described as “a major evolution” of its previous branding, Pluto TV’s refreshed look includes an updated logo, a “retro-future” colour palette, and a new brand tagline, namely, “Drop In. It’s […]
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