Hulsbosch Refreshes Logo and Branding for HeartKids Charity

Australian congenital heart disease profit-for-purpose charity, HeartKids, has unveiled a new logo and identity created by brand and design agency, Hulsbosch. The goal for HeartKids is to raise awareness of congenital heart disease and enhance its profile as a health priority to a broader audience and encourage people to act and donate; eight babies are […]
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Bakery On Main Introduces New Logo and Packaging

Bakery On Main has debuted a new logo design as well as new look packaging, which the American company says will help consumers to better identify the brand’s gluten-free products on shelf. Although the refreshed identity combines elements of the brand’s original packaging design, including the ‘quaint’ bakery feel, it nevertheless features updated graphics and […]
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Burger King Launches New Logo and Branding

Global fast food giant Burger King has unveiled an all-new visual design that marks the first complete rebrand for the company in over two decades. Starting from this month, the famous American brand will be rolling out a new logo, packaging, restaurant merchandise, menu boards, uniforms, restaurant signage and décor, as well as social media […]
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Joe Duffy Goes Back to School – Rebrands DeLaSalle High

Award-winning graphic designer Joe Duffy has unveiled a new logo and brand identity for what is said to be the longest standing Catholic high school in Minneapolis, his alma mater – DeLaSalle High School. Approximately 63 per cent of the student body is Catholic, 50 per cent are students of colour, and approximately half qualify […]
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General Motors Updates Logo for New EV Era

General Motors has debuted a new logo as part of a comprehensive marketing campaign dubbed “Everybody In” that is aimed at accelerating the mass adoption of electric vehicles. The American car manufacturer says the new brand identity is designed for a digital-first environment, with the refreshed logo described as having a “more modern and vibrant […]
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Crystal Maker Waterford Given New Look by Identica

Irish luxury crystal brand Waterford has unveiled a new logo and identity created by London-based agency, Identica. The rebrand is claimed to amplify the traditional craftsmanship and complex cutting techniques used by the company, which has a history dating back to the 1780s. “Reframing the brand as desirable and relevant to a younger audience, the […]
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Kia Unveils New Logo Design

Kia has unveiled its new corporate logo and global brand slogan, which the Korean carmaker says signifies a “bold transformation” that will help it to achieve “a leadership position in the future mobility industry”. “The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The […]
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