Limited Edition Aston Martin Car to Wear Tom Brady Logo

Record-breaking NFL star, Tom Brady, has collaborated with Aston Martin’s Q by Aston Martin bespoke division to produce the Vanquish S Volante ‘Tom Brady Signature Edition’. Strictly limited to just 12 units, each car will also bear Tom’s signature on the sill plates as well as featuring a specially designed ‘TB12’ logo on a fender […]
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Springetts Designs ‘Car Care’ Range for Astonish

The London Oil Refinery Company’s Astonish brand is relaunching its car care range for the UK and abroad, designed by Springetts Brand Design. Company bosses felt the Car Care range needed an update to bring it in line with the current masterbrand design and the new designs had to appeal to the range’s car-loving audience. […]
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Fashion House Balenciaga Reveals New Logo Design

Paris-headquartered luxury fashion label Balenciaga has unveiled an all-new logo design. A logotype to be more precise, the refreshed design was officially revealed ahead of the brand’s spring/summer 2018 Paris Fashion Week runway show this past weekend. The minimalist-looking wordmark has been created under the watch of current creative director Demna Gvasalia, and features a condensed black […]
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GREEN & BLACK’S Chocolate Gets New Look by Bulletproof

The New York office of strategic branding agency Bulletproof has created a new identity and packaging design for GREEN & BLACK’S. Owned by Mondelēz International, the ‘premium’ chocolate brand originally launched in the UK in 1991. Bulletproof was enlisted in January 2016 to create a “vibrant and cohesive” look for its new Pure Dark and […]
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Cadillac Launches New Luxury Car Subscription Service – ‘BOOK by Cadillac’

American carmaker Cadillac has launched what it claims is the first-of-its kind luxury vehicle subscription service. Dubbed “BOOK by Cadillac”, the service gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. For a flat monthly fee of $1500, members will have app-enabled on-demand access to the latest premium trim […]
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New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
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Pentagram Designs New Logo for Ludwig Seufert

Pentagram’s Marina Willer and her team have designed a new logo and identity for high-end German interiors outfitter, Ludwig Seufert. Working on a diverse range of interiors, from theatres to stores and even yachts, the family-owned company has been in operation since 1898 and includes the likes of Jill Sander, Prada and Victoria Beckham among […]
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