New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
[READ MORE]

Pentagram Designs New Logo for Ludwig Seufert

Pentagram’s Marina Willer and her team have designed a new logo and identity for high-end German interiors outfitter, Ludwig Seufert. Working on a diverse range of interiors, from theatres to stores and even yachts, the family-owned company has been in operation since 1898 and includes the likes of Jill Sander, Prada and Victoria Beckham among […]
[READ MORE]

Nude Brand Creation Gives Royston a New ‘Premium’ Look

Specialist label maker Royston has launched its new brand identity, with design by Nude Brand Creation. The Hertfordshire-based company, which has 30 years of experience in producing labels, says it wanted to broaden its reach in the food and drinks market with the help of a more “luxurious” brand identity. The new identity therefore changes from […]
[READ MORE]

The Clearing Creates Look for ‘Gravity’ Health & Fitness Centre

Branding consultancy The Clearing has designed the look for Gravity, which is said to be the world’s first 6-star health and fitness centre. The agency was responsible for creating the brand proposition, name, visual and verbal identity for the private members’ club located in Singapore that first opened in August 2015. “Our work was founded on […]
[READ MORE]

US Carmaker Buick to Launch New ‘Avenir’ Sub-Brand

US carmaker Buick has announced it is to launch a new luxury sub-brand called “Avenir”. Parent company GM says the move is designed to “grow with the needs of future luxury buyers”. The name “Avenir,” French for “future,” is taken from the concept car unveiled last year. That concept and this year’s Avista coupe concept — […]
[READ MORE]

After Hours Gives ‘The Treasury of Candles’ a Luxury Look

Design agency After Hours has created the logo and branding for New Zealand-based candlemaker, The Treasury of Candles. “Built around the core insight that candles make any moment more special and memorable – whether it’s a dinner party or just a relaxing bath, the brand idea is rooted in the concept of ‘Moments to Treasure’,” […]
[READ MORE]

INK Digital Creates Logo and Identity for Estate Agency, ‘EST8’

INK Digital has created the logo and branding for EST8, a new estate agency which just launched into Melbourne’s luxury property market. With studios in Melbourne, Australia and Halifax in the UK, team INK was approached by Nic Cuni, executive director at EST8, to collaborate on the overall look and feel for the branding of […]
[READ MORE]