Pearlfisher Creates New Look for Fragrance Brand, Jo Loves

Jo Malone has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most-loved fragrances. After exiting the Jo Malone London brand in 2006, she returned to the fragrance industry with the launch of her new venture ‘Jo Loves’ in 2011. Following the opening of the first Jo […]
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Hyundai Launches New Car Brand – ‘Genesis’

Hyundai has announced an all-new global ‘luxury’ brand – Genesis – that it says will deliver ‘human-centered’ luxury through a range of new models. Previously the Genesis name was reserved strictly for the company’s range-topping luxury saloon. However, Genesis will now become a stand-alone brand that operates alongside the company’s Hyundai marque. The Korean carmaker […]
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Aston Martin Reveals DB11 Nameplate

Aston Martin has confirmed DB11 as the name of its forthcoming sports car. The new model – to be unveiled during 2016 – will sit at the heart of the luxury British brand’s range and represents the first major product of the company’s ‘Second Century Plan’. While technical and design details are yet to be […]
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Fragrance Brand ‘Norell New York’ Refreshed by LLOYD&CO

New York-based advertising and branding agency LLOYD&CO has reimagined and modernised Norell New York. Said to be the first American designer fragrance, the Norell New York scent was originally created back in 1968 by fashion designer Norman Norell, who designed ready-to-wear clothing for the likes of Marilyn Monroe, Jackie Kennedy and Lauren Bacall. Riley Keough, […]
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Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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Foxall Rebrands Jewel Merchant, ‘Leyser’

London-based design and branding studio Foxall has created a new logo and identity for German jewel merchant, Leyser. Having completed other jewellery and fashion-related projects, Foxall was appointed by family-owned company Leyser to help it sell jewels directly, through the internet and via a new dedicated retail space situated in London’s Mayfair. Foxall says it carried […]
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Pentagram Unveils Look for ‘The Mansion on Marylebone Lane’

Pentagram’s John Rushworth has developed a strategy and visual identity for The Mansion on Marylebone Lane, a 22-unit development in Central London that aims to modernise the concept of a mansion block. Rushworth’s approach was informed by London’s long history of mansion buildings. A result of the population boom during the industrial revolution, mansion blocks […]
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