Identity Design for Korea’s National Art Museum

The corporate identity for South Korea’s National Museum of Modern and Contemporary Art aims to simplify communication. To achieve this, the full name was abbreviated with the majuscules “MMCA”. A wide colour spectrum in combination with an adaptable image language allows it to ’emotionally’ appeal to the target group. In visual aspects, the logo tries […]
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Identity Design for Accountancy Firm, ‘vHM’

Having been in business for more than 75 years, German accountancy firm “Dres. M. u. R. Beker Rechtsanwaltsgesellschaft” specialises in providing tax advice to health professionals. For about ten years, Christiane von Heyden and Susanne Mößner have been its managing directors and principal owners. On the occasion of a corporate redesign, the company’s name was […]
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Concept Rebrand for Real Madrid Football Club

Illustrious La Liga club Real Madrid has certainly grabbed the headlines this summer. First there was the departure of of Jose Mourinho; then there was the question of whether-or-not star player Christiano Ronaldo would still be at the club come the start of this season; and, lastly, there was the record £85 million acquisition of […]
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Branding Design for Gift Shop, ‘Мастерская подарков’

Established in September of 2006, souvenir manufacturer Мастерская подарков is the creative workshop of graphic designer and carpenter Edward Udovichenko. The gift shop is situated in the Russian city of Stavropol and produces a range of handcrafted souvenirs that are made using mostly natural materials. Design duo Shamil Karim and Kristina Udovichenko, from Saint Petersburg, […]
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Branding Design for ‘Museo Ettore Fico’

Piedmontese artist Ettore Fico (1917-2004) started his studies at the studio of Italian painter Luigi Serralunga (1880-1940) alongside and with Filippo Sartorio, Mattia Moreni and Piero Martina, and later attended the Accademia Albertina in Turin. In 2007, Ettore’s wife, Ines Sacco Fico, established the Museo Ettore Fico in order to promote and disseminate the late […]
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Branding and Packaging Design for ‘Be Mine’

Clicks is a retail brand that is part of the Clicks Group, which is a health and beauty focused retail and supply group that has over 600 stores across southern Africa. This Be Mine project is one of several branding and packaging design projects produced for the South African retailer by Cape Town-based agency Todd […]
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Identity Design for Fashion Label ‘Maison Michel’

Parisian hat house Maison Michel was acquired by international fashion brand Chanel in 2006. The following year, in 2007, Chanel appointed global branding agency Base Design to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time. Base Design decided to use […]
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