Identity Design for Fashion Label ‘Maison Michel’

Parisian hat house Maison Michel was acquired by international fashion brand Chanel in 2006. The following year, in 2007, Chanel appointed global branding agency Base Design to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time. Base Design decided to use […]
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ID for The McGuire Programme – ‘Beyond Stuttering’

The McGuire Programme was founded in 1994 and helps transform people who stutter into eloquent and articulate speakers. The Programme’s most visible ambassador, and now a course instructor on the programme, is talent show singer Gareth Gates. Also a programme coach is Sean Rees, a designer at London-based brand consultancy Purpose and the man behind […]
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Logo Design for Master Plan Music Group

Master Plan is a hip-hop music production company based in Seoul, South Korea. Youngha Park, the designer responsible for creating the identity, explains Master Plan was seeking a logo design that, while modern, would also feature some distinctly ‘Old School’ elements from the world of rap music. The initials “M” and “P” of Master Plan […]
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APM’s ‘Marketplace’ Launches New Brand Identity

Marketplace, a popular suite of business/economic public radio programs produced and distributed by American Public Media (APM), has unveiled a new brand identity. The new visuals are the result of two years of audience research, one-on-one interviews with Marketplace listeners and direct user experience testing of its website. AMP hired Minneapolis based design firm Little, […]
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Identity Design for Digital Consultancy ‘Metronet’

Metronet is a digital marketing consultancy that delivers services such as SEO, PPC management, analytics tracking and web design to a wide range of clients. Norwegian creative agency Work in Progress was appointed by Metronet to design its logo. Lead graphic designer and Work in Progress co-founder Torgeir Hjetland took visual influence from early computer […]
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MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
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Logo and Packaging Design for Marou Chocolate

Founded by a couple of Frenchmen living in Ho Chi Minh City (Saigon), Marou Faiseurs de Chocolat has the honour of being Vietnam’s first single-origin gourmet bean-to-bar chocolate producer. Marou brought in design agency Rice Creative at the very outset, tasking the latter to build the brand’s visual identity and packaging. “We wanted the packaging […]
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