Food Branding and Packaging: Monsieur Appert

Monsieur Appert represents a preserved fruits and vegetables business with a traditional French spirit. The shop uses only natural techniques and ingredients to preserve sweet and savoury produce. The identity and packaging design collectively pay homage to the inventor of airtight food preservation, namely, French chef and confectioner Nicolas Appert. Graphic designers Diogo Nascimento and […]
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Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
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Personal Branding: Louise Mertens

Belgian designer Louise Mertens is a graduate of St Lucas Antwerp University College of Art & Design (Antwerp), where she recently completed a bachelor’s degree in graphic design. For her personal identity design, Louise decided on using the initials of her name. The letters L and M are arranged, formed and interconnected around the edges and […]
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City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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Batman Concept Logo

Jure Sobočan is a young graphic design student from Ljubljana in Slovenia. He has designed this concept logo for comic book superhero Batman. Averting any imagery of a bat, Jure has instead elected to represent “the Caped Crusader” through the latter’s famous cowl. The face mask’s projecting batlike ears, thanks to some playful use of […]
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Fashion Branding: MarinaMarina

Designers Anne Faucher and Emilie Mantovani co-founded swimwear fashion label MarinaMarina back in 2009. To help it to formulate its brand identity, the Montréal-centred clothing company consulted with I M A G O, an advertising and branding agency specialising in the luxury and fashion lifestyle sector. Under the subsequent art direction of Carl Gagnon, graphic […]
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Rebranding for CVM: Creation Visual Merchandising

Australian retail architecture consultancy Creation Visual Merchandising specialises in creating unique visual displays for commercial interior spaces. The company’s identity redesign and branding development was executed by Sydney-based art director and graphic designer Cindy Forster. Her revamp has a definite modernising effect through the adoption of a style that can only be described as a […]
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