Fashion Branding: MarinaMarina

Designers Anne Faucher and Emilie Mantovani co-founded swimwear fashion label MarinaMarina back in 2009. To help it to formulate its brand identity, the Montréal-centred clothing company consulted with I M A G O, an advertising and branding agency specialising in the luxury and fashion lifestyle sector. Under the subsequent art direction of Carl Gagnon, graphic […]
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Rebranding for CVM: Creation Visual Merchandising

Australian retail architecture consultancy Creation Visual Merchandising specialises in creating unique visual displays for commercial interior spaces. The company’s identity redesign and branding development was executed by Sydney-based art director and graphic designer Cindy Forster. Her revamp has a definite modernising effect through the adoption of a style that can only be described as a […]
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TINE Melkerampa Concept Store

TINE, Norway’s largest dairy product co-operative, is constantly seeking of new ways to connect with consumers. So the opportunity to create a presence at Oslo’s brand new food-hall, Mathallen, was one that could not be passed up. The Melkerampa concept store is where the brand can communicate and interact with end-users above and beyond the confines […]
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McLaren Reveals 50th Anniversary Logo

In September of 2013, the McLaren Group will celebrate its 50th anniversary. To mark the occasion, the company will be adopting a special edition McLaren 50 logo on its team shirts and other associated corporate material. Mclaren started life back in 1963 when a young Bruce McLaren officially formed Bruce McLaren Motor Racing Ltd. The […]
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Logo for a Web Designer: Chris Martatos

Chris Martatos is a front-end web designer and developer with a skillset focused on crafting websites that provide an optimal viewing experience for end-users. Greek creative studio FX3, headed by Julien Gionis, was tasked with devising Chris’ identity. Julien merged the initials CM to create a symbol whose visual form takes inspiration from typographic elements […]
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Verena Michelitsch Identity

Stockholm-based designer Tobias van Schneider helped his fellow designer Verena Michelitsch to create her own logo. As well as sharing an intrinsic passion for graphic design, the two of them are also currently boyfriend and girlfriend. The idea of the logo essentially came from Verena’s love of diamonds and crystals. A secondary influence was Tobias’ […]
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Branding Tech: Minttulip

Minttulip offer expertise and strategy to organisations looking to implement newly emerging cloud technology. Their logo mark adopts a minimalist symbol resembling an overlapping petal, which also doubles up as a tulip and the letter M. When tilted to one side it also happens to reveal a cocktail glass. London-based creative agency Sawdust was responsible […]
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