City Branding: Think Minsk

Despite being the capital and largest city of Belarus, Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. London-based identity think tank INSTID was asked to help improve Minsk’s international profile in order to attract foreign investment, […]
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Batman Concept Logo

Jure Sobočan is a young graphic design student from Ljubljana in Slovenia. He has designed this concept logo for comic book superhero Batman. Averting any imagery of a bat, Jure has instead elected to represent “the Caped Crusader” through the latter’s famous cowl. The face mask’s projecting batlike ears, thanks to some playful use of […]
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Fashion Branding: MarinaMarina

Designers Anne Faucher and Emilie Mantovani co-founded swimwear fashion label MarinaMarina back in 2009. To help it to formulate its brand identity, the Montréal-centred clothing company consulted with I M A G O, an advertising and branding agency specialising in the luxury and fashion lifestyle sector. Under the subsequent art direction of Carl Gagnon, graphic […]
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Rebranding for CVM: Creation Visual Merchandising

Australian retail architecture consultancy Creation Visual Merchandising specialises in creating unique visual displays for commercial interior spaces. The company’s identity redesign and branding development was executed by Sydney-based art director and graphic designer Cindy Forster. Her revamp has a definite modernising effect through the adoption of a style that can only be described as a […]
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TINE Melkerampa Concept Store

TINE, Norway’s largest dairy product co-operative, is constantly seeking of new ways to connect with consumers. So the opportunity to create a presence at Oslo’s brand new food-hall, Mathallen, was one that could not be passed up. The Melkerampa concept store is where the brand can communicate and interact with end-users above and beyond the confines […]
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McLaren Reveals 50th Anniversary Logo

In September of 2013, the McLaren Group will celebrate its 50th anniversary. To mark the occasion, the company will be adopting a special edition McLaren 50 logo on its team shirts and other associated corporate material. Mclaren started life back in 1963 when a young Bruce McLaren officially formed Bruce McLaren Motor Racing Ltd. The […]
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Logo for a Web Designer: Chris Martatos

Chris Martatos is a front-end web designer and developer with a skillset focused on crafting websites that provide an optimal viewing experience for end-users. Greek creative studio FX3, headed by Julien Gionis, was tasked with devising Chris’ identity. Julien merged the initials CM to create a symbol whose visual form takes inspiration from typographic elements […]
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