Coty Rebrand by Workroom Wins Top Prize at REBRAND 100

London-based branding consultancy Workroom has come out a winner at the biennially-held REBRAND 100 Global Awards. It picked up one of just five ‘2018 Best of Awards’ for its rebrand of beauty products manufacturer Coty, which the agency also claims was its largest-ever rebranding programme. Workroom says both the new logo and strapline were designed […]
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After Hours Creates New Identity for Eyelash Expert, Lananh Le

Design agency After Hours has created the new strategy and identity for eyelash extension artist, Lananh Le. As well as the main logo, other key deliverables included website design, photography art direction, visual language, print materials and packaging. “The new design concept is based on two dimensions, the fact that eyes are central to how […]
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Williams Murray Hamm Creates Identity for ‘Prismologie’

Branding agency Williams Murray Hamm has created the identity for new luxury body care range Prismologie. Williams Murray Hamm began working with entrepreneurs, Intisar and Fatima Al-Sabah, two years ago on the strategy, creative and implementation of their newly created beauty products. “Moving away from the whiteness and rigidity normally associated with beauty products, Williams […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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Cosmetics Branding: Jolie

Jolie is a young German company that specialises in the manufacturing and distribution of lipsticks. This proposal for the brand’s new identity was created by Bremen-based agency, V36A. The designers decided to introduce a graphic element into the logotype by displacing the letter “i” with a lipstick; the graphic device further enabled them to show off […]
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