Indianapolis Colts Reveal New Logos for 2020 NFL Season

The Indianapolis Colts have revealed new logos and looks for the team as it prepares for the upcoming NFL season and beyond. The club says the refreshed identity, which includes a new primary wordmark, secondary logo, and jersey number design, will complement the team’s traditional horseshoe logo that remains unchanged. “The Horseshoe remains our most […]
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dn&co Develops New Brand for London’s Broadgate

dn&co has developed a new brand strategy and identity for Broadgate, central London’s largest pedestrianised neighbourhood, which connects Spitalfields, Shoreditch and the City of London. Aside the main logotype, key design elements of the new branding include a generative “kinetic B” that enables the identity to change shape, colour and scale – or to be […]
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Logo Design Revealed for 2018 NHL Draft

The National Hockey League (NHL) and Dallas Stars have unveiled the official 2018 NHL Draft logo as the team prepares to host the event at American Airlines Center on June 22-23. The 2018 event will mark the first time the Stars and the City of Dallas will host the NHL Draft, which is held once every […]
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Pentagram Creates Identity for Brooklyn Queens Connector

Pentagram has created the identity for a proposed streetcar linking the New York waterfront from Brooklyn to Queens. The BQX streetcar is said to be a landmark initiative for New York. Projected to serve more than 15 million annual riders by 2035, the line represents the first new rail system since the subway began service […]
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The Beautiful Meme Creates Identity for The Line

An East London outdoor contemporary art walk linking the O2 and the Queen Elizabeth Olympic Park has launched with an identity created by The Beautiful Meme. The walk includes sculptures from artists such as Damien Hirst, Martin Creed, Gary Hume and Eduardo Paolozzi, and has publically been backed by Boris Johnson, Jon Snow and Mark […]
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Lippincott Designs New Hotel Brand, ‘Hyatt Centric’

Global branding agency Lippincott has revealed the work they did behind the scenes to launch Hyatt Centric, the newest hotel brand from Hyatt. Lippincott developed Hyatt Centric’s brand positioning, visual identity and launch events. The logo is said to evoke the streets and intersections that make up locations that will have Hyatt Centric hotels. “The […]
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Venturethree Rebrands TransferWise

Peer-to-peer money transfer service TransferWise has revealed a new brand positioning and visual identity. Calling their service ‘money without borders’, the new logo adopts the ‘fast flag’ symbol, which the company says creates a “sharp contrast with traditional banks and money transfer brokers”. Created with the help of design agency venturethree, the new brand idea […]
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