Embrace Creates Branding for Analytics Company, ‘Gain Theory’

Brand and digital agency Embrace have created the brand identity and strategy for new marketing analytics company Gain Theory, part of WPP, a global leader in advertising and marketing services. Gain Theory was formed to help marketers make sense of the optimised marketing mix and the increased data generated across web, mobile, outdoor, ATL and […]
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TBWA Worldwide Recruited to Help Relaunch Datsun Brand

Nissan has appointed global advertising agency TBWA Worldwide to manage and usher in the relaunch of Datsun. “Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. The Datsun brand was phased out […]
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Call for Entries: The Drum Design Awards 2013

The Drum is one of the UK’s biggest news and information platforms for people working in the marketing communications sector. With the launch of The Drum Design Awards, the organisation is affirming its belief that the core disciplines that have made the profession what it is today are more relevant now than ever before. As […]
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Corporate Identity: Zoom Advertising

Graphic designer Ben Johnston, from Cape Town in South Africa, was commissioned to create a full corporate identity system for local advertising agency, Zoom. The latter required various corporate elements including a website and also a new interior design solution for their main reception and entertainment area. The agency’s name –  Zoom Advertising – can […]
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