Bluegg Helps MasterChef Finalists Create ‘Hokkei’ Brand

Digital design company Bluegg has revealed how it’s helping a pair of MasterChef finalists ‘revolutionise’ the Chinese takeaway. The Cardiff-based consultancy created a complete brand strategy for Hokkei, the new Asian-inspired takeaway business by chefs and entrepreneurs Larkin Cen and Dale Williams. Hokkei is the result of a partnership between former lawyer Larkin and recruitment […]
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MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
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