SomeOne Repositions Luxury Travel Brand ‘Sovereign’

Luxury holiday company Sovereign has repositioned the 43 year old organisation in a move to differentiate itself from what it says is a “cluttered” luxury market. The rebrand sees Sovereign reveal a new visual identity based on the strap-line ‘Paradise Found’. This will be followed by a marketing campaign aimed at underlining the company’s position […]
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Identity Design for Printing Company, ‘Penstripe’

Back in Autumn 2012, Leeds Booklet Printing Company engaged Bristol-based creative agency Taxi Studio to devise and deliver an entirely new brand name and identity system for their business – bespoke, academic planners. Taxi’s involvement encompassed all aspects of the rebranding process, including DNA workshops, strategic positioning, customer research, name generation, design, artwork and roll-out […]
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‘Running Man’: Identity Design for a Sports Psychologist

Polish designer Robert Zajac was commissioned to design and develop an identity programme for sports psychologist, Ewa Serwotka. The logo design is simple but strikingly effective. A Masters graduate from the University of Wrocław’s School of Social Sciences, Ewa works with athletes, coaches and also parents of young athletes. Her academic and vocational activities are […]
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