UNC Health Care Introduces New Name and Logo

North Carolina’s largest academic healthcare system, UNC Health Care, has changed its name and logo. The organisation’s new brand identity, which encompasses not only the name and logo but also visual system and messaging, is claimed “to reflect a new focus, approach and commitment to transformational change”. Headquartered in Chapel Hill, UNC Health, as it […]
[READ MORE]

HealthTech Firm Medopad Reveals New Name and Logo

Digital health company Medopad has announced that it has changed its name to Huma as part of a major brand refresh. As well as the rebrand, which has been carried out by London-based agency Studio Koto, the healthcare technology company has acquired two UK AI and wearable technology businesses, namely, BioBeats and Tarilian Laser Technologies […]
[READ MORE]

Ragged Edge Brands ‘Smart’ Supplement – Heights

Ragged Edge has created the brand strategy, name and identity for Heights, which is being touted by its makers as “the world’s first smart supplement”. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular ‘brain-training’ advice, mixing nutrition, knowledge and exercise to enable people to achieve better cognitive […]
[READ MORE]

Imbed Biosciences Unveils New Logo and Packaging

Imbed Biosciences, a biotech company that specialises in the development of new therapies for burns, chronic ulcers, and surgical wounds, has revealed its new corporate and product brand identities, redesigned logo, and websites. The changes reportedly come at a time when the company is seeing wider clinical adoption of its flagship next-gen antimicrobial wound dressing, […]
[READ MORE]

Offthetopofmyhead and Thinking Room Create Brand Identity for Liferaft

Agencies Offthetopofmyhead and Thinking Room have worked together to create a brand identity for Liferaft, a new “online toolkit” designed to be used by people living with disabilities and their carers. The portal has been set up by start-up company Kuradocs, which was in turn founded by Nicola Murgatroyd, a mother whose child was born […]
[READ MORE]

Texas Organ Sharing Alliance Reveals New Logo Design

Almost 20 years since its last update, Texas Organ Sharing Alliance (TOSA), the agency providing organ donation and recovery services for families in Central and South Texas in the U.S., is unveiling a modern look in its new corporate logo, website and domain. TOSA CEO Joseph Nespral said the move to update the company’s image […]
[READ MORE]

Offthetopofmyhead Rebrands the British Geriatrics Society

Design agency Offthetopofmyhead has created the new logo and graphic identity for the British Geriatrics Society. The latter was established in 1947 and is the professional membership organisation for consultant geriatricians, GPs, nurses, therapists and other healthcare professionals working with older people. In recent years the Society has raised its profile with policymakers and health […]
[READ MORE]