‘Healing Simurgh’ Logo Adopted as Symbol of Persian Medicine

The ‘healing simurgh’ currently serves as the symbol of medicine in Iran. Designed by graphic designer Touraj Saberivand, the logo was approved by the supreme board of the Islamic Republic of Iran Medical Council (IRIMC) in November 2013 as the official emblem of the Physicians Guild of Iran, replacing the caduceus. The name is inspired […]
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Co-operative Pharmacy Rebrands as ‘Well’

Following its £620million acquisition by Bestway Group last October, Co-operative Pharmacy, the UK’s largest independent pharmacy chain, is re-launching under the new name Well. The launch and re-brand of 780 Co-operative Pharmacy branches to Well, separates the business from the previous parent company; and kick-starts a five-year expansion strategy. As demand grows, due to factors […]
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Pearlfisher Creates New Viagra Branding and Packaging

Pearlfisher London has refreshed the brand strategy and created the new packaging for pharma brand Viagra. As part of an ongoing relationship with Pfizer, Pearlfisher was tasked with re-inventing the Viagra brand for the Russian market initially, where it was launched 15 years ago. With its Russian patent coming to expiration in 2014 and a […]
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Together Design Rebrands Hovione

This month has seen the launch of the new Hovione identity created by London-based agency Together Design. Hovione, established in Lisbon in 1959, is now a major global pharmaceutical business with offices around the world. As they have grown, so too has their expertise and Hovione felt that on the cusp of their 55th anniversary […]
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SomeOne Updates Identity for Cancer Research UK

London-based consultancy SomeOne, the new lead brand partner of Cancer Research UK, has released its first work for the charity in the form of six new design themes. The existing Interbrand-designed logo used by CRUK is a single C made of multi-coloured dots, symbolising a “collective force coming together to help beat cancer.” According to […]
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Eye Health NGO ‘Orbis’ Launches New Brand Identity

International eye health NGO, Orbis, has introduced a new brand identity. “Our new brand identity brings to life the change that we create and the impact of our work,” said Jennifer Gregoire, Orbis Chief Marketing Officer. Orbis’s work began in 1982 with the introduction of the Flying Eye Hospital (FEH), a fully equipped mobile teaching […]
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Pearlfisher Wins Gold at DBA Design Effectiveness Awards

Last Thursday evening saw the UK’s design and marketing industry coming together on mass to celebrate the annual Design Business Association Design Effectiveness Awards winners. The annual Design Effectiveness Awards, hosted by the DBA, is said to be the only award scheme that uses commercial data as a key judging criteria and the awards aim […]
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