Peugeot Unveils Giant Logo Sculpture

Peugeot has announced it will be unveiling a giant-sized 3D sculpture of its car logo, the “Peugeot Lion”, at next month’s Geneva Motor Show. Standing 4.8 metres tall and 12.5 metres long, the Lion sculpture has been developed by Peugeot’s Design Lab, the French carmaker’s industrial design consultancy, using advanced CAD modelling techniques and even 3D […]
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U.S. College Football 150th Anniversary Logo Unveiled

The National Collegiate Athletic Association (NCAA) has revealed a special logo design to mark the 150th anniversary of college football in the USA. “We are excited to announce the next steps for the 150th Anniversary in 2019,” said Kevin Weiberg, the man in charge of the official ‘College Football 150th Anniversary’ campaign. “We are proud […]
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UFC Unveils 25th Anniversary Logo

The UFC has revealed a special 25th anniversary logo that will be used throughout 2018 to mark the mixed martial arts brand’s historic milestone. The logo, designed in conjunction with advertising agency Droga5, combines silver numerals with the UFC’s “Octagon” – a word and symbol that has become synonymous with the famous MMA promotion, and […]
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Hyundai Reveals New Logo and Identity

Korean car manufacturer Hyundai has revealed a refreshed logo design as part of a new-look identity kit. Designed by Creative Works, the company’s in-house branding agency, the updated “H” signet does away with the 3D metallic effect of the old logo and adopts a ‘flat’ look instead. Additional details include the introduction of a bespoke […]
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& SMITH Brands Mexican Restaurant, ‘Ella Canta’

Design agency & SMITH has created the branding for Ella Canta, a new restaurant in London owned and run by well-known Mexican chef and cookbook author, Martha Ortiz. Located within the InterContinental London Park Lane luxury 5-star hotel, Ella Canta, which is Spanish for ‘She Sings’, aims to educate the British public about Mexican food. “There’s a perception […]
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Springetts Designs ‘Car Care’ Range for Astonish

The London Oil Refinery Company’s Astonish brand is relaunching its car care range for the UK and abroad, designed by Springetts Brand Design. Company bosses felt the Car Care range needed an update to bring it in line with the current masterbrand design and the new designs had to appeal to the range’s car-loving audience. […]
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Volvo Teases Logo Design of New Electric Car Brand

Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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