New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
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Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie. The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected […]
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Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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Fastest Ferrari Ever Gets ‘Superfast’ Name and Logo

Ferrari has revealed a new 12-cylinder berlinetta that is the most powerful and fastest series production model in the brand’s entire history. Created specially to mark the company’s 70th anniversary, this superfast Ferrari will also be carrying the “Superfast” tag in its name and logo. Officially called the “812 Superfast”, the car is powered by […]
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Ferrari Unveils 70th Anniversary Logo

Ferrari has revealed a special logo design created to celebrate the 70th anniversary of the marque’s foundation in 2017. “Its forms are inspired by styling cues of the Prancing Horse cars and the marque’s passion for detail. This is a symbol that encapsulates 70 years of history and points the Ferrari brand to the future,” said […]
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Aussie Carmaker Holden Unveils New Logo Design

At a special business briefing event held at its Port Melbourne design studios, Holden has unveiled an updated logo design as well as a new brand and marketing campaign. The Australian carmaker’s marketing communications manager, Natalie Davey, said the company’s branding was getting an overhaul in order “to reflect a more modern and progressive feel”. […]
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‘Justice League’ Gets New Logo Design

An updated design for the Justice League logo has been revealed, making it the official logo for the upcoming film. The new logo is virtually identical in design to the previous one, which was released just a few weeks ago (pictured below). However, the plain white lettering has now been given a metallic-looking makeover. Succeeding Batman […]
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