Seattle High Rise Gets New Name and Logo

A 41-story tower currently under construction in downtown Seattle is getting a fresh start with a new name and brand. Formerly known as Potala Tower, development partners The Molasky Group and Binjiang Tower Corp are now branding the property at 2116 4th as “Arrivé” (pronounced ah-ree-vā). Both the name and logo have been devised by […]
[READ MORE]

Robot Food Brands New Sauce Range for Creative Cook

British Pepper & Spice is said to be one of the UK’s leading herbs and spices manufacturer. Known for supplying own-label products to some of the nation’s major retailers, the company recently decided to launch its own food range dubbed “Creative Cook”. Company bosses therefore approached Robot Food to help them position and brand their […]
[READ MORE]

New Car Marque Launched in Geneva

A new car marque has been launched this week at the 2017 Geneva Motor Show. Famed Italian coachbuilder Italdesign has revealed not only a new sports car design, but also a new badge, under which the said car will be produced and marketed. The ultra-exclusive Zerouno supercar, which is limited to a production run of just […]
[READ MORE]

Aston Martin Reveals Name and Logo of New Hypercar

The all-new hypercar being co-developed by Aston Martin and Red Bull Advanced Technologies, formerly identified by its codename AM-RB 001, has now been officially named the Aston Martin Valkyrie. The name – taken from ancient Norse mythology – continues a long tradition of Aston Martin ‘V’ cars that began back in 1951 with Vantage, which was selected […]
[READ MORE]

Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
[READ MORE]

Fastest Ferrari Ever Gets ‘Superfast’ Name and Logo

Ferrari has revealed a new 12-cylinder berlinetta that is the most powerful and fastest series production model in the brand’s entire history. Created specially to mark the company’s 70th anniversary, this superfast Ferrari will also be carrying the “Superfast” tag in its name and logo. Officially called the “812 Superfast”, the car is powered by […]
[READ MORE]

Ferrari Unveils 70th Anniversary Logo

Ferrari has revealed a special logo design created to celebrate the 70th anniversary of the marque’s foundation in 2017. “Its forms are inspired by styling cues of the Prancing Horse cars and the marque’s passion for detail. This is a symbol that encapsulates 70 years of history and points the Ferrari brand to the future,” said […]
[READ MORE]