Brand Union Creates New Identity for Scania

Global branding consultancy Brand Union has revealed a new identity for Swedish truck and bus manufacturer, Scania. Created by the agency’s Stockholm office, the refreshed look features a modified griffin symbol as well as a custom typeface. Introduced in 1984, the outgoing griffin mark was created by Swedish artist Carl Fredrik Reuterswärd, best known for his […]
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Fastest Ferrari Ever Gets ‘Superfast’ Name and Logo

Ferrari has revealed a new 12-cylinder berlinetta that is the most powerful and fastest series production model in the brand’s entire history. Created specially to mark the company’s 70th anniversary, this superfast Ferrari will also be carrying the “Superfast” tag in its name and logo. Officially called the “812 Superfast”, the car is powered by […]
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Ferrari Unveils 70th Anniversary Logo

Ferrari has revealed a special logo design created to celebrate the 70th anniversary of the marque’s foundation in 2017. “Its forms are inspired by styling cues of the Prancing Horse cars and the marque’s passion for detail. This is a symbol that encapsulates 70 years of history and points the Ferrari brand to the future,” said […]
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Aussie Carmaker Holden Unveils New Logo Design

At a special business briefing event held at its Port Melbourne design studios, Holden has unveiled an updated logo design as well as a new brand and marketing campaign. The Australian carmaker’s marketing communications manager, Natalie Davey, said the company’s branding was getting an overhaul in order “to reflect a more modern and progressive feel”. […]
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‘Justice League’ Gets New Logo Design

An updated design for the Justice League logo has been revealed, making it the official logo for the upcoming film. The new logo is virtually identical in design to the previous one, which was released just a few weeks ago (pictured below). However, the plain white lettering has now been given a metallic-looking makeover. Succeeding Batman […]
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WOW Yachts Rebrands as REVL Yachts

American yacht manufacturer WOW Yachts has rebranded as REVL Yachts. Owner Claudia Potamkin and captain Sandra Yawn say the name celebrates the spirit of “Iconic Americana”. “Inspired by the small cities, port towns, marinas and waterways that Potamkin and Yawn have cruised during their ‘Global Oceans, Inc.’ years of chartering, they decided they wanted to […]
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ŠKODA Reveals Name of New Large SUV

ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA plans to usher in a new SUV campaign with the introduction of […]
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