WOW Yachts Rebrands as REVL Yachts

American yacht manufacturer WOW Yachts has rebranded as REVL Yachts. Owner Claudia Potamkin and captain Sandra Yawn say the name celebrates the spirit of “Iconic Americana”. “Inspired by the small cities, port towns, marinas and waterways that Potamkin and Yawn have cruised during their ‘Global Oceans, Inc.’ years of chartering, they decided they wanted to […]
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ŠKODA Reveals Name of New Large SUV

ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA plans to usher in a new SUV campaign with the introduction of […]
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IC Design Helps Özerlat Make Inroads into UK Coffee Market

London-based creative agency IC Design has designed the packaging for speciality coffee brand Özerlat’s Turkish Delight range. Comprising a range of five flavours, the products are hand-crafted for Özerlat by confectionery house Haci Bekir in Istanbul. “Catering for any changes or additions to the range, the packaging is designed as an elegant, simple box with wraparound […]
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Bikini Village Unveils New Logo and Store Concept

Fashion brand Bikini Village has revealed its new visual signature including an updated logo and a new store design. With this new visual identity, the Canadian retailer, who carries branded swimwear and beachwear for both men and women, says it is making a “shift towards modernity”. The integration of the new logo will take place gradually […]
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Opel Reveals Name and Logo of All-New Electric Car

Vauxhall parent group Opel has announced the name and logo of an all-new electric car that will launch next year, as the company pursues the biggest, most far-reaching model offensive in its history with 29 new models between 2016 and 2020. The new five-door, five seat will be called “Ampera-e”. As an “affordably priced” car […]
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Vauxhall Reveals Name and Logo of New Concept Car

Vauxhall has revealed the name and badge of a new concept car that will make its official global debut at the 2016 Geneva Motor Show in March. The carmaker says the two-seater GT Concept continues a tradition of Vauxhall and Opel concepts, which started back in the mid-‘60s. “You will see both Vauxhall and Opel with fresh […]
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Hyundai Launches New Car Brand – ‘Genesis’

Hyundai has announced an all-new global ‘luxury’ brand – Genesis – that it says will deliver ‘human-centered’ luxury through a range of new models. Previously the Genesis name was reserved strictly for the company’s range-topping luxury saloon. However, Genesis will now become a stand-alone brand that operates alongside the company’s Hyundai marque. The Korean carmaker […]
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