Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
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Logo for a Personal Trainer: Erin Eleini Fitness

Erin Eleini is an all round health and fitness enthusiast; she is currently a fitness instructor and nutrition coach at Vivid Fitness – an Australian personal trainer company based in Sydney. For the design of her personal logo-mark, Erin turned to brand identity specialist Damp Design. The agency is headed by graphic designer and illustrator Matt […]
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Personal Branding: Louise Mertens

Belgian designer Louise Mertens is a graduate of St Lucas Antwerp University College of Art & Design (Antwerp), where she recently completed a bachelor’s degree in graphic design. For her personal identity design, Louise decided on using the initials of her name. The letters L and M are arranged, formed and interconnected around the edges and […]
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Fashion Branding: GENE Clothing

GENE is an exclusive women’s clothing brand created by former model and stylist, Lora (Nikolaev) Gene. Established in 2009, the fashion label is guided by an aesthetic philosophy which maintains that style exists in a woman’s DNA. Lora, as well as being the owner and original founder, also serves as the company’s creative director. For […]
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Logo for an Employers’ Association: Pacta

Pacta is currently Sweden’s largest employers’ association for municipal-related operations. As well as dealing with human resources, the organisation deliberates on issues such as price levels, wage increases, tax rates and pension entitlements. Stockholm-based digital design agency Söderhavet was approached by Pacta when the latter sought to develop and implement a new integrated digital strategy. The […]
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Logo for a Modelling Agency: V Management

Run by fashion expert Victoria Kass, V management is a modelling agency headquartered in the city of Tallinn, Estonia. The model management’s identity is built around a unique monogram combining the initials of the founding partners’ names – Victoria and Elisabeth. Creative outfit AKU Collective, also based in Tallinn, designed the logo. The multidisciplinary design team is formed […]
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Corporate Identity: The Vipline Group

Slava Kostrikin is a graphic designer and brand specialist from the city of Barnaul in Siberian Russia. This minimalist identity design was completed for the Vipline Group, a corporate conglomerate with a wide variety of business interests encompassing manufacturing, food and real estate. In addition to conceiving regular identity material such as the business’s stationery, […]
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