Vivo Reveals Updated Logo and Branding

Smartphone manufacturer Vivo has unveiled a new visual identity, which not only includes a new company logo but also a bespoke brand colour as well as custom Chinese Language and English Language fonts. “Vivo has evolved from a follower to a leader in the tech and lifestyle industry,” claims Spark Ni, senior vice president of […]
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Lippincott Creates New Saudi Mobile Brand, ‘Jawwy’

Global design consultancies Lippincott and Frog have co-created Jawwy, a new mobile service from the Saudi Telecommunications Company, the state telco in Saudi Arabia and the largest such company in the Middle East. Lippincott were involved in everything from brand strategy, logo and packaging. Jawwy, which is Saudi colloquial for “my way”, has been developed […]
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Echo Brand Design Rebrands Mobile Network, ‘giffgaff’

giffgaff, the ‘no contracts’ mobile network run by its members has this week launched its new brand design, after undergoing a full refresh. The creative refresh has been carried out by London-based branding agency, Echo Brand Design. The rebrand includes all visual assets, both digital and print, including a new triple SIM design, which was […]
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Neelkeen Designs Future of Chinese Brand ‘Mi’

Xiaomi is currently the world’s third largest manufacturer of smartphones. However, despite its exponential growth in recent years in the Asian market, it has yet to achieve the status of a “global company”. Thinking of the internationalisation of Xiaomi, Brazilian creative agency Neelkeen has come up with a conceptual rebranding proposal for the Mi brand, […]
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