Contest: GM Is Building an eBike and Wants You to Name It

American carmaker General Motors is branching out into electric vehicles, including developing new products for the growing e-bike market. In point of fact, the company has this month revealed not one but two all-new e-bike designs – one folding and one compact. However, the products are currently without a brand, and so GM is now […]
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Volvo Unveils Name and Logo of New Mobility Brand

Volvo has revealed the name and logo of a new brand that the Swedish carmaker says will expand its global mobility operations by providing “on-demand” access to cars and services through a special app. Dubbed simply “M”, and set to debut in Sweden and the US in the spring of 2019, the new service is […]
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Google Unveils New Driverless Car Branding

Internet giant Google has announced that its self-driving car project is branching out as a separate company, called Waymo. The new business will aim to build on autonomous technology developed over eight years in Google’s labs. In October last year, Google completed the world’s first fully-self driven car ride. “Waymo stands for a new way […]
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Volkswagen Unveils New Mobility Services Brand – MOIA

Volkswagen has today officially launched its new mobility services company at the “Tech Crunch Disrupt” technology event in London. MOIA will be dedicated to delivering ride-hailing and car-sharing services in highly urbanised city centres using purpose-built electric cars such as the Budd-E microbus concept that Volkswagen revealed back in January at this year’s Consumer Electronics Show. The automotive […]
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Greenspace Creates Identity for Car Sharing Club ‘BeeZero’

Design agency Greenspace has created the brand and marketing strategy for an all new hydrogen powered, zero-emissions car-sharing service being launched by German energy company Linde – said to be one of the world’s largest produces of H2O. “Through the close working collaboration with the Linde team, we developed the name ‘BeeZero’ to be the […]
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Bombardier Learjet Logo

The Learjet is a dedicated business jet designed and manufactured by Bombardier. The Canadian company produces aircraft targeted at both business and commercial markets. More than 40 years after the creation of the first Learjet, Bombardier’s marketing team mandated BBDO Montreal to create an iconic livery design in order to help promote and celebrate the […]
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