Mastercard Drops Name from Logo Design

Mastercard has announced that it is dropping its name from its logo “in select contexts”, as the famous credit card brand readies for a digital future where physical cards may not be so prevalent. The interlocking red and yellow circles, referred to by the company as the “Mastercard Symbol”, will now stand on its own […]
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Ragged Edge Brands Fintech Start-Up, ‘Salary Finance’

Branding agency Ragged Edge has created the logo and identity for Salary Finance, a relatively new lending start-up co-founded by the former head of Google UK. Described as a “financial wellbeing” business, the organisation partners with employers to allow, among other things, staff to borrow money against future wages. Ragged Edge was approached to help define […]
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SomeOne Rebrands UK FinTech Company, ‘MarketInvoice’

SomeOne has rebranded MarketInvoice, which is claimed to be one of the fastest growing UK FinTechs. Founded in 2011, the company is said to have already supplied over £1billion in funding to businesses big and small in the UK. SomeOne was approached to create a new strategy and refreshed approach to telling their story to […]
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FutureBrand Designs New Logo and Branding for NatWest

Design agency Futurebrand has this week unveiled new brand identities for the RBS Group’s two key customer-facing brands – NatWest and Royal Bank of Scotland. For the former, the new logo harks back to the three arrowheads symbol that was adopted as the bank’s official mark towards the end of the 1960s. “Creatively, NatWest has […]
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Pentagram ‘Simplifies’ Mastercard Logo and Identity

Pentagram has updated the logo and identity design of Mastercard, whose red and yellow intersecting circles are arguably one of the world’s most recognised brands. Designed by Pentagram’s Michael Bierut, Luke Hayman and their teams, the new identity aims to bring simplicity and clarity with an added emphasis on the interlocking circles, and is optimised […]
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Moving Brands Creates New Look for ValuePenguin

ValuePenguin is a U.S. business that helps consumers make spending decisions based on research and data-driven tools. It is also a trusted provider of financial data and analysis to major news sites and publications such as Bloomberg Businessweek and Yahoo Finance. However, ValuePenguin’s management felt the company’s subdued brand identity did not do justice to […]
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Mr B & Friends Rebrands Principality Building Society

Creative agency Mr B & Friends has designed the new brand proposition and identity for Principality Building Society. Established in 1860, and now with over 500,000 members, its savers and borrowers, Principality is said to be the largest mutual building society in Wales. However, the Society felt that consumers’ needs were changing and subsequently engaged […]
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