Australia’s Commonwealth Bank Unveils New Logo Design

Commonwealth Bank has this week revealed its new brand identity and marketing campaign. For the first time in almost three decades, the Australian bank has also reimagined its ‘diamond’ logo, which, when it was first introduced in 1991, became the fourth logo in the bank’s 110 year history. Commonwealth Bank’s chief marketing officer Monique Macleod […]
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The Provident Bank Announces Name and Logo Change

The Provident Bank, which is said to be the 10th oldest bank in the United States, has revealed that it is rebranding to “BankProv”. However, despite the new look and feel that is claimed to reflect a “commitment to embracing innovation and leveraging technology”, the bank will still retain its historic name for legal purposes. […]
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Colorado National Bank Relaunches with New Name and Logo

Colorado National Bank (CNB) has announced a name change to Transact Bank, with the rebrand coming after the financial institution’s acquisition by a couple of fintech entrepreneurs less than two years ago. The bank was purchased for exactly $8.97 million in 2018 by Marks Moskvins and Maksims Jarosevskis, the co-owners of Transact Pro, a payment […]
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Fintech Company Sezzle Reveals New Logo and Branding

Buy now pay later provider Sezzle has unveiled a new logo and brand identity along with the release of its first annual report. The Minneapolis-based digital payments company says the new look is the culmination of a six-month project in which it consulted with both consumers and retail partners. Details include an all-new logo design; […]
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Wealth Management Firm ‘Hightower’ Reveals New Logo

Hightower, a wealth management consultancy with advisory businesses in over 30 states in the U.S., has revealed a fresh brand image and tagline for the $57.4bn company, including a multi-colored logo and message – “well-th. rebalanced.” The updated look is said to be the result of over six months of research and development, and features […]
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Pintec Unveils New Brand Logo

Chinese fintech startup Pintec has unveiled a new logo that it says has been designed to communicate the brand’s “vision of applying technology to connect and serve partners.” Founded in 2017, the company offers personal and SME loans in addition to wealth management and insurance brokerage services. Its new logo design, which is described as […]
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Xe Currency Converter Gets New Logo Design by SomeOne

Branding agency SomeOne has created the new logo and branding for popular online currency converter Xe. Arguably one of the first businesses to be built on the internet, Xe started life in Canada in 1993 as Xenon Laboratories. Its currency converter was launched later in 1995 and it has since grown into one of the […]
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