Clothing Brand Gant Reveals New Logo and Visual Identity

Clothing label Gant has unveiled a new logo and visual identity. The new branding is said to be an attempt by the company to reorient itself with prominent American collegiate group, the Ivy League. Founded in 1949 by shirtmaker Bernard Gantmacher, the brand’s button-down ‘Diamond G’ shirt is said to have become “synonymous” with the […]
[READ MORE]

Pentagram Designs Identity for MIT’s ‘Knotty Objects’

The first MIT Media Lab Summit devoted to design, Knotty Objects brought together designers, scientists, engineers, curators and scholars to explore the “chimeric nature” of contemporary design and how it is said to defy a discipline-specific approach. Organised by Paola Antonelli, senior curator of architecture and design at MoMA, and Neri Oxman and Kevin Slavin, […]
[READ MORE]

Prophet Launches New Brand Identity for Ardent

Ardent, the new company created from the recent merger of salvage specialists, Svitzer Salvage and Titan Salvage, has launched a new global corporate identity. Created by design consultancy Prophet the new brand identity includes the name, positioning, brand logo, and full visual and verbal identity. The identity will be used across a range of items […]
[READ MORE]

Oculus Rift Reveals New Logo Design

Virtual reality company Oculus Rift has unveiled a new logo design ahead of the commercial release of its Rift headset. The technology brand has decided to replace its previous eye logo with an oval design dubbed “stadium”. The latter is accompanied by a new typeface set in lowercase letters. The refreshed design will begin to […]
[READ MORE]

Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
[READ MORE]

Spike Debuts New Identity Designed by bluemarlin

Integrated brand design agency bluemarlin has created a new identity for U.S. entertainment network, Spike, which debuted across platforms earlier this month. The Viacom-owned entertainment network says it is trying to shift from a male-centric brand positioning to one that appeals to a wider audience. This transformation is being driven by a new brand directive […]
[READ MORE]

Form Designs New Beatles-Inspired Abbey Road Identity

Branding agency Form has created a new identity system for London recording studio Abbey Road. Home to landmark recordings, the studio complex has a history spanning over 80 years that encompasses work by some of the world’s most famous recording artists including The Beatles, Pink Floyd, Kanye West, Oasis, Elbow, Lady Gaga and Adele. Major […]
[READ MORE]